Job Description
Job description
Incorporated last year as a subsidiary of CMC Markets, OPTO embraces a start-up culture, offering a dynamic and collaborative working environment. OPTO is a pioneering thematic investment app, recently launched in the US, with a mission to revolutionize the retail investment industry. Our platform supports long-term wealth creation by automating portfolio management and highlighting powerful secular trends such as AI, Robotics, and Blockchain. We’re seeking an innovative Product Marketer to join our fast-growing team, where you’ll play a crucial role in driving customer acquisition, engagement, and retention.
Role and Responsibilities
As the Product Marketer, you will be instrumental in shaping the go-to-market strategy and product positioning for OPTO. Key responsibilities include:
• Go-to-Market Strategy: Develop and execute go-to-market strategies for new product features and market expansions, ensuring product-market fit and optimal positioning.
• Campaign Management: Spearhead product marketing campaigns, using eCRM (e.g. Braze) to execute on email, in-app, and push notifications. Collaborate with cross-functional teams to ensure timely and effective delivery.
• Customer Activation & Retention: Optimize the customer journey, focusing on onboarding and activation processes to improve conversion rates and reduce churn.
• Market Research: Conduct market research to identify opportunities, trends, and customer needs, using insights to inform product development and marketing strategies.
• Lead Generation & Nurturing: Drive lead generation through innovative marketing tactics like eBooks, webinars, and targeted outreach.
• Content Creation & Strategy: Lead the creation and execution of content marketing strategies, including SEO articles, newsletters, and social media campaigns, targeting specific regions and customer segments.
• Partnership & Influencer Management: Cultivate relationships with influencers and media partners to boost brand visibility and product adoption.
• Analytics & Reporting: Use analytics tools to track campaign performance, user behaviour, and product usage, providing actionable insights to improve marketing efforts.
• Target & OKR setting: Use data to optimise towards Objective-Key-Results. Help set relevant KPIs to drive personal and team performance.
• Project management: Manage complex marketing campaigns across multiple channels, requiring coordination with various cross-functional teams.
• Audience research & segmentation: Conduct market research and user interviews to segment audience effectively. Deliver targeted communications across funnel stages. Synthesize findings to understand OPTO's audience deeply.
Key Skills and Experience
• 3-4 years of experience in product marketing, ideally within a tech or fintech environment.
• Proven track record of developing and executing go-to-market strategies and successful product and product feature launches.
• Experience in customer onboarding, activation, and retention strategies.
• Strong understanding of marketing automation tools and email marketing platforms.
• Ability to manage and optimize multi-channel marketing campaigns across email, social media, and in-app platforms.
• Expertise in data analytics and relevant tools to track user engagement and improve product features accordingly.
• Exceptional content creation and editorial management skills, with a focus on tailoring content to different regions or customer segments.
• Strong project management skills and experience working with cross-functional teams.
• Experience with market research and audience segmentation to inform strategy.
• Ability to develop strategic partnerships and influencer relationships to drive growth.
Preferred Qualifications
• Experience working in a startup environment is a plus
• Genuine interest in investments and FinTech
• Basic financial markets and industry knowledge
• Degree from a reputable university
• Strong analytical, problem solving and critical thinking skills
Why Work at OPTO?
OPTO is a fast-growing, innovative fintech company that values creativity, data-driven decisions, and a passion for transforming the retail investment landscape. You’ll have the opportunity to make a tangible impact in a collaborative and flexible work environment. We offer competitive salaries, opportunities for growth, and a chance to be part of something revolutionary.
CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, ****** orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age.
Incorporated last year as a subsidiary of CMC Markets, OPTO embraces a start-up culture, offering a dynamic and collaborative working environment. OPTO is a pioneering thematic investment app, recently launched in the US, with a mission to revolutionize the retail investment industry. Our platform supports long-term wealth creation by automating portfolio management and highlighting powerful secular trends such as AI, Robotics, and Blockchain. We’re seeking an innovative Product Marketer to join our fast-growing team, where you’ll play a crucial role in driving customer acquisition, engagement, and retention.
Role and Responsibilities
As the Product Marketer, you will be instrumental in shaping the go-to-market strategy and product positioning for OPTO. Key responsibilities include:
• Go-to-Market Strategy: Develop and execute go-to-market strategies for new product features and market expansions, ensuring product-market fit and optimal positioning.
• Campaign Management: Spearhead product marketing campaigns, using eCRM (e.g. Braze) to execute on email, in-app, and push notifications. Collaborate with cross-functional teams to ensure timely and effective delivery.
• Customer Activation & Retention: Optimize the customer journey, focusing on onboarding and activation processes to improve conversion rates and reduce churn.
• Market Research: Conduct market research to identify opportunities, trends, and customer needs, using insights to inform product development and marketing strategies.
• Lead Generation & Nurturing: Drive lead generation through innovative marketing tactics like eBooks, webinars, and targeted outreach.
• Content Creation & Strategy: Lead the creation and execution of content marketing strategies, including SEO articles, newsletters, and social media campaigns, targeting specific regions and customer segments.
• Partnership & Influencer Management: Cultivate relationships with influencers and media partners to boost brand visibility and product adoption.
• Analytics & Reporting: Use analytics tools to track campaign performance, user behaviour, and product usage, providing actionable insights to improve marketing efforts.
• Target & OKR setting: Use data to optimise towards Objective-Key-Results. Help set relevant KPIs to drive personal and team performance.
• Project management: Manage complex marketing campaigns across multiple channels, requiring coordination with various cross-functional teams.
• Audience research & segmentation: Conduct market research and user interviews to segment audience effectively. Deliver targeted communications across funnel stages. Synthesize findings to understand OPTO's audience deeply.
Key Skills and Experience
• 3-4 years of experience in product marketing, ideally within a tech or fintech environment.
• Proven track record of developing and executing go-to-market strategies and successful product and product feature launches.
• Experience in customer onboarding, activation, and retention strategies.
• Strong understanding of marketing automation tools and email marketing platforms.
• Ability to manage and optimize multi-channel marketing campaigns across email, social media, and in-app platforms.
• Expertise in data analytics and relevant tools to track user engagement and improve product features accordingly.
• Exceptional content creation and editorial management skills, with a focus on tailoring content to different regions or customer segments.
• Strong project management skills and experience working with cross-functional teams.
• Experience with market research and audience segmentation to inform strategy.
• Ability to develop strategic partnerships and influencer relationships to drive growth.
Preferred Qualifications
• Experience working in a startup environment is a plus
• Genuine interest in investments and FinTech
• Basic financial markets and industry knowledge
• Degree from a reputable university
• Strong analytical, problem solving and critical thinking skills
Why Work at OPTO?
OPTO is a fast-growing, innovative fintech company that values creativity, data-driven decisions, and a passion for transforming the retail investment landscape. You’ll have the opportunity to make a tangible impact in a collaborative and flexible work environment. We offer competitive salaries, opportunities for growth, and a chance to be part of something revolutionary.
CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, ****** orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age.
💡 Quick Summary
Seeking a career-building opportunity? The Product Marketer | OPTO position is now open for candidates interested in the Marketing Executive Jobs sector. This role in London offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
