Job Description
Qualifications
Continuously develop a knowledge and understanding of the local Industrial Automation market over those of the competition
Bachelor of Science or higher in Engineering, Computer Science, Marketing, or related field from a four-year college or technical school; or equivalent combination of education and experience
Minimum 5 years’ experience in Product Marketing and/or Business Development of Industrial Automation products and/or technologies
Proven Industrial Automation Product Marketing experience
Excellent understanding of the customer decision-making process and key drivers
Strategic ability, planning, and organizational skills
Excellent communication, analytical, and presentation skills
Self-starter with a results-driven personality
Capable of managing multiple issues, effectively prioritizing, and efficiently allocating team resources
Strong self-structure and organizational skills
Benefits
This includes, but is not limited to, industry Trade Show demos, digitally accessible demos, sample code/projects, etc
Competitive salaries and comprehensive benefits including medical/dental insurance, vision insurance, basic life and AD&D insurance, short- and long-term disability, 401k with a generous company match, paid time off and holiday pay
Work from home flexibility with opportunity to work from home up to two days per week
An open, family-oriented corporate culture
Opportunities for continuing education and professional development
Responsibilities
The Product Marketing Leader is primarily responsible for driving brand awareness and increasing market share of the Beckhoff Industrial Automation product portfolio and technologies
Beckhoff offers a broad, open, and flexible portfolio of “PLCs”, I/O’s, HMI, Industrial PCs, Machine Safety and Industrial Networking enabling OEMs and End Users to realize innovative automation solutions in machine building and vertical markets
The Product Marketing Leader reports to the U.S. Director of Product Management and works closely with the Marketing and Communications department (MarCom) and our U.S. and global Product Managers to ensure that U.S. marketing plans meet local and global objectives
The Product Marketing Leader (PML) will work with Product Managers (PM) (product and subject matter experts) to develop effective marketing strategies and plans to communicate the features and benefits of existing and new products to the U.S. market
The PML and PMs work together to conduct market research on current trending products, establish market launch plans for upcoming products, guide sales teams, develop messaging and market positioning around products
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Increase brand awareness and position Beckhoff as an innovative leader in Industrial Automation controls and technology
Partner with U.S. PMs to create and/or refine product message to communicate the vision and articulate customer value to the sales team as well as develop sales tools that facilitate the selling process
Partner with U.S. PMs to develop and execute launch strategies for new products within U.S. market to create market awareness and increased adoption
Build brand (portfolio) awareness by supporting the MarCom team with content for digital marketing and trade publication use
Continuously develop the knowledge and understanding of the technical aspects of the product portfolio, the advantages (value), and what differentiates the products
Collaborate with all U.S. Product Management team to coordinate cross product family campaigns
Participating and/or presenting at trade shows and other company and customer related events
Create software demos to promote product features
Travel will be required up to 20% annually
Job description
Job Details
Job Location
Denver Office - Broomfield, CO
Remote Type
Hybrid
Description
About Beckhoff
At Beckhoff, automation is our calling. We empower engineers to differentiate and succeed as industry leaders –– to harness new technologies, embrace open standards and solve the world’s most complex problems. Founded and led by engineers, we organically create advanced controls, communication, IoT, and motion technologies that become unique tools for your one-of-a-kind challenges in an age of digital transformation. As a global partner with U.S. headquarters in Minneapolis, we remain committed to sustainability, inclusivity, and support for the people behind the automation. So, whether you’re powering the EV revolution, dazzling on Broadway, launching satellites, or harnessing the wind – you can reach new heights for your business, industry, and humankind.
Job Description Summary
The Product Marketing Leader is primarily responsible for driving brand awareness and increasing market share of the Beckhoff Industrial Automation product portfolio and technologies. Beckhoff offers a broad, open, and flexible portfolio of “PLCs”, I/O’s, HMI, Industrial PCs, Machine Safety and Industrial Networking enabling OEMs and End Users to realize innovative automation solutions in machine building and vertical markets.
The Product Marketing Leader reports to the U.S. Director of Product Management and works closely with the Marketing and Communications department (MarCom) and our U.S. and global Product Managers to ensure that U.S. marketing plans meet local and global objectives.
The Product Marketing Leader (PML) will work with Product Managers (PM) (product and subject matter experts) to develop effective marketing strategies and plans to communicate the features and benefits of existing and new products to the U.S. market. The PML and PMs work together to conduct market research on current trending products, establish market launch plans for upcoming products, guide sales teams, develop messaging and market positioning around products.
Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Increase brand awareness and position Beckhoff as an innovative leader in Industrial Automation controls and technology.
• Partner with U.S. PMs to create and/or refine product message to communicate the vision and articulate customer value to the sales team as well as develop sales tools that facilitate the selling process. (i.e. Product use cases, advantages, success stories).
• Partner with U.S. PMs to develop and execute launch strategies for new products within U.S. market to create market awareness and increased adoption.
• Build brand (portfolio) awareness by supporting the MarCom team with content for digital marketing and trade publication use.
• Continuously develop the knowledge and understanding of the technical aspects of the product portfolio, the advantages (value), and what differentiates the products.
• Continuously develop a knowledge and understanding of the local Industrial Automation market over those of the competition.
• Collaborate with all U.S. Product Management team to coordinate cross product family campaigns.
• Participating and/or presenting at trade shows and other company and customer related events.
• Create software demos to promote product features. This includes, but is not limited to, industry Trade Show demos, digitally accessible demos, sample code/projects, etc.
Location & Travel
• Travel will be required up to 20% annually.
• Must be physically located near our Beckhoff U.S. HQ in Savage, MN or Denver office in Broomfield, CO.
Benefits
• Competitive salaries and comprehensive benefits including medical/dental insurance, vision insurance, basic life and AD&D insurance, short- and long-term disability, 401k with a generous company match, paid time off and holiday pay.
• Work from home flexibility with opportunity to work from home up to two days per week.
• An open, family-oriented corporate culture.
• Opportunities for continuing education and professional development.
Qualifications
• Bachelor of Science or higher in Engineering, Computer Science, Marketing, or related field from a four-year college or technical school; or equivalent combination of education and experience.
• Minimum 5 years’ experience in Product Marketing and/or Business Development of Industrial Automation products and/or technologies.
• Proven Industrial Automation Product Marketing experience.
• Excellent understanding of the customer decision-making process and key drivers.
• Strategic ability, planning, and organizational skills.
• Excellent communication, analytical, and presentation skills.
• Self-starter with a results-driven personality.
• Capable of managing multiple issues, effectively prioritizing, and efficiently allocating team resources.
• Strong self-structure and organizational skills.
Continuously develop a knowledge and understanding of the local Industrial Automation market over those of the competition
Bachelor of Science or higher in Engineering, Computer Science, Marketing, or related field from a four-year college or technical school; or equivalent combination of education and experience
Minimum 5 years’ experience in Product Marketing and/or Business Development of Industrial Automation products and/or technologies
Proven Industrial Automation Product Marketing experience
Excellent understanding of the customer decision-making process and key drivers
Strategic ability, planning, and organizational skills
Excellent communication, analytical, and presentation skills
Self-starter with a results-driven personality
Capable of managing multiple issues, effectively prioritizing, and efficiently allocating team resources
Strong self-structure and organizational skills
Benefits
This includes, but is not limited to, industry Trade Show demos, digitally accessible demos, sample code/projects, etc
Competitive salaries and comprehensive benefits including medical/dental insurance, vision insurance, basic life and AD&D insurance, short- and long-term disability, 401k with a generous company match, paid time off and holiday pay
Work from home flexibility with opportunity to work from home up to two days per week
An open, family-oriented corporate culture
Opportunities for continuing education and professional development
Responsibilities
The Product Marketing Leader is primarily responsible for driving brand awareness and increasing market share of the Beckhoff Industrial Automation product portfolio and technologies
Beckhoff offers a broad, open, and flexible portfolio of “PLCs”, I/O’s, HMI, Industrial PCs, Machine Safety and Industrial Networking enabling OEMs and End Users to realize innovative automation solutions in machine building and vertical markets
The Product Marketing Leader reports to the U.S. Director of Product Management and works closely with the Marketing and Communications department (MarCom) and our U.S. and global Product Managers to ensure that U.S. marketing plans meet local and global objectives
The Product Marketing Leader (PML) will work with Product Managers (PM) (product and subject matter experts) to develop effective marketing strategies and plans to communicate the features and benefits of existing and new products to the U.S. market
The PML and PMs work together to conduct market research on current trending products, establish market launch plans for upcoming products, guide sales teams, develop messaging and market positioning around products
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
Increase brand awareness and position Beckhoff as an innovative leader in Industrial Automation controls and technology
Partner with U.S. PMs to create and/or refine product message to communicate the vision and articulate customer value to the sales team as well as develop sales tools that facilitate the selling process
Partner with U.S. PMs to develop and execute launch strategies for new products within U.S. market to create market awareness and increased adoption
Build brand (portfolio) awareness by supporting the MarCom team with content for digital marketing and trade publication use
Continuously develop the knowledge and understanding of the technical aspects of the product portfolio, the advantages (value), and what differentiates the products
Collaborate with all U.S. Product Management team to coordinate cross product family campaigns
Participating and/or presenting at trade shows and other company and customer related events
Create software demos to promote product features
Travel will be required up to 20% annually
Job description
Job Details
Job Location
Denver Office - Broomfield, CO
Remote Type
Hybrid
Description
About Beckhoff
At Beckhoff, automation is our calling. We empower engineers to differentiate and succeed as industry leaders –– to harness new technologies, embrace open standards and solve the world’s most complex problems. Founded and led by engineers, we organically create advanced controls, communication, IoT, and motion technologies that become unique tools for your one-of-a-kind challenges in an age of digital transformation. As a global partner with U.S. headquarters in Minneapolis, we remain committed to sustainability, inclusivity, and support for the people behind the automation. So, whether you’re powering the EV revolution, dazzling on Broadway, launching satellites, or harnessing the wind – you can reach new heights for your business, industry, and humankind.
Job Description Summary
The Product Marketing Leader is primarily responsible for driving brand awareness and increasing market share of the Beckhoff Industrial Automation product portfolio and technologies. Beckhoff offers a broad, open, and flexible portfolio of “PLCs”, I/O’s, HMI, Industrial PCs, Machine Safety and Industrial Networking enabling OEMs and End Users to realize innovative automation solutions in machine building and vertical markets.
The Product Marketing Leader reports to the U.S. Director of Product Management and works closely with the Marketing and Communications department (MarCom) and our U.S. and global Product Managers to ensure that U.S. marketing plans meet local and global objectives.
The Product Marketing Leader (PML) will work with Product Managers (PM) (product and subject matter experts) to develop effective marketing strategies and plans to communicate the features and benefits of existing and new products to the U.S. market. The PML and PMs work together to conduct market research on current trending products, establish market launch plans for upcoming products, guide sales teams, develop messaging and market positioning around products.
Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Increase brand awareness and position Beckhoff as an innovative leader in Industrial Automation controls and technology.
• Partner with U.S. PMs to create and/or refine product message to communicate the vision and articulate customer value to the sales team as well as develop sales tools that facilitate the selling process. (i.e. Product use cases, advantages, success stories).
• Partner with U.S. PMs to develop and execute launch strategies for new products within U.S. market to create market awareness and increased adoption.
• Build brand (portfolio) awareness by supporting the MarCom team with content for digital marketing and trade publication use.
• Continuously develop the knowledge and understanding of the technical aspects of the product portfolio, the advantages (value), and what differentiates the products.
• Continuously develop a knowledge and understanding of the local Industrial Automation market over those of the competition.
• Collaborate with all U.S. Product Management team to coordinate cross product family campaigns.
• Participating and/or presenting at trade shows and other company and customer related events.
• Create software demos to promote product features. This includes, but is not limited to, industry Trade Show demos, digitally accessible demos, sample code/projects, etc.
Location & Travel
• Travel will be required up to 20% annually.
• Must be physically located near our Beckhoff U.S. HQ in Savage, MN or Denver office in Broomfield, CO.
Benefits
• Competitive salaries and comprehensive benefits including medical/dental insurance, vision insurance, basic life and AD&D insurance, short- and long-term disability, 401k with a generous company match, paid time off and holiday pay.
• Work from home flexibility with opportunity to work from home up to two days per week.
• An open, family-oriented corporate culture.
• Opportunities for continuing education and professional development.
Qualifications
• Bachelor of Science or higher in Engineering, Computer Science, Marketing, or related field from a four-year college or technical school; or equivalent combination of education and experience.
• Minimum 5 years’ experience in Product Marketing and/or Business Development of Industrial Automation products and/or technologies.
• Proven Industrial Automation Product Marketing experience.
• Excellent understanding of the customer decision-making process and key drivers.
• Strategic ability, planning, and organizational skills.
• Excellent communication, analytical, and presentation skills.
• Self-starter with a results-driven personality.
• Capable of managing multiple issues, effectively prioritizing, and efficiently allocating team resources.
• Strong self-structure and organizational skills.
💡 Quick Summary
Seeking a career-building opportunity? The Product Marketing Leader position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Broomfield offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.