Job Description
We are on the lookout for a Product Marketing Manager at SurveySparrow.
Job Location: Chennai, Tamil Nadu
Responsibilities:
• Messaging & Positioning - Develop feature positioning and messaging that resonates with customers, partners, developers and differentiates our organization in the market
• Content development – Conceptualize and create educational product and solution content for a variety of platforms with targeted focus on the developer persona.
• Market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market.
• Sales enablement – Communicate value proposition and provide high-value sales tools, sales plays, training, and collateral.
• Customer Engagement - Develop an understanding of our buyer personas through customer interactions and champion customer voice to product management and engineering teams.
• Evangelism – Serve as a company spokesperson and go-to thought leader. Drive and conduct interactive sessions, events focused on building the developer and partner ecosystem.
• Community development - Build a thriving community of developers and partners to increase app adoption, engagement
• Launches - Manage platform marketplace launches, release process across product, sales, customer support and other stakeholders.
• Campaigns - Own campaigns to increase marketplace adoption. Architect, manage, sign-off campaign messaging, brand videos, digital strategy with cross functional teams
• Internal alignment - Evangelize the platform story across different business units in the company. Collaborate with other internal teams to power-up marketing and growth campaigns with targeted buyer persona understanding, industry knowledge, and product expertise.
• People Management - Manage, mentor and lead a team of Product Marketing Managers. Create templates for deliverables, coach, and ensure high quality deliverables
Job Location: Chennai, Tamil Nadu
Responsibilities:
• Messaging & Positioning - Develop feature positioning and messaging that resonates with customers, partners, developers and differentiates our organization in the market
• Content development – Conceptualize and create educational product and solution content for a variety of platforms with targeted focus on the developer persona.
• Market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market.
• Sales enablement – Communicate value proposition and provide high-value sales tools, sales plays, training, and collateral.
• Customer Engagement - Develop an understanding of our buyer personas through customer interactions and champion customer voice to product management and engineering teams.
• Evangelism – Serve as a company spokesperson and go-to thought leader. Drive and conduct interactive sessions, events focused on building the developer and partner ecosystem.
• Community development - Build a thriving community of developers and partners to increase app adoption, engagement
• Launches - Manage platform marketplace launches, release process across product, sales, customer support and other stakeholders.
• Campaigns - Own campaigns to increase marketplace adoption. Architect, manage, sign-off campaign messaging, brand videos, digital strategy with cross functional teams
• Internal alignment - Evangelize the platform story across different business units in the company. Collaborate with other internal teams to power-up marketing and growth campaigns with targeted buyer persona understanding, industry knowledge, and product expertise.
• People Management - Manage, mentor and lead a team of Product Marketing Managers. Create templates for deliverables, coach, and ensure high quality deliverables
💡 Quick Summary
Seeking a career-building opportunity? The Product Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Chennai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.