Securden (https://www.securden.com/) has worked hard to set up a predictable demand generation engine that is scaling well. We are looking to hire a product marketing manager (content marketing), and this role has a clear pathway to a leadership position.
Job Responsibilities:
• Take ownership of the content marketing activities
• Creating content (for the website, landing pages, and demo/explainer videos),
• Carrying out market research and competitive analysis, product benchmarking, creating user manuals, tutorials, GUI text, etc.
• Improving product onboarding experience,
• Measuring product usage,
• Interviewing customers to create case studies,
• Work with demand generation teams
• To generate traffic and leads,
• Tracking and improving conversions,
• Planning and executing campaigns,
In summary, the primary responsibility is to lead various types of content generation to attract traffic to the website and engage existing customers.
If interested, send your profile to
[email protected].
The ideal candidate for this position
• carries 5-10 years of experience in software products marketing
• has a flair for writing (excellent writing skills - must have qualification).
• is passionate about creating various types of technical content and has a technical grasp.
• is an avid reader willing to do a lot of research before writing a piece of content.
• is active on social media, knowing the knack of creating engaging posts.
• keeps a close eye on the competition and tracks their activities.
• closely monitors the latest happenings in cybersecurity and digital marketing.
• loves numbers and is data-oriented. Constantly measures how our campaigns perform and comes up with ways for improvements.
• is very creative even when writing a single paragraph.
• loves to interact with customers.
• is willing to learn digital marketing concepts.
• has good presentation skills.
• has an eye for perfection and constantly looks at ways to improve the product offerings.
• collaborates with other team members (developers, sales executives, UI/UX designers)
• Should love working at a startup - enjoying the craziness and chaos! (This is very important).
Location: Chennai
If interested, send your profile to
[email protected]
