Job Description
We're looking for a high-agency Healthcare Product Marketing Manager with at least three years of work experience delivering high levels of product awareness, adoption, and delight. You'll be responsible for leading strategic product marketing initiatives and collaborating with teams across the board to present Plum's healthcare product stack - telehealth, mental health, diagnostics, health checks and wellness products.
This is a hands on role, where you will be the bridge between our product stack, end users & enterprise clients, driving growth strategies and ensuring successful product adoption across our various offerings. You'll need to be both a creative and quantitative thinker with proven expertise in go-to-market and customer engagement.
Key Responsibilities
Growth & User Engagement
• Drive user acquisition, activation, engagement, and retention for Plum’s healthcare suite through strategic campaigns across mobile-first channels
• Build effective content and communication strategies to aid awareness, consideration and usage of our products and services
• Create and optimize complex user engagement journeys across multiple touchpoints and customer lifecycle stages
• Develop and implement pricing strategies and promotional campaigns to maximize conversion and revenue
Data Insight & Content
• Leverage data - including user journey data & clinical evidence to build compelling communications stories highlighting product effectiveness
• Lead content strategy across various online and offline mediums including dashboard creation, email campaigns, notifications, blogs, and in-product messaging
• Translate complex product features into compelling user benefits and value propositions
• Ensure consistent brand voice and messaging across all customer touchpoints
Strategic Leadership & Positioning
• Own and lead the end-to-end product marketing strategy and execution for our healthcare and wellness product lines
• Perform comprehensive industry and competitive research to help position Plum to win more customers and maintain market leadership
• Develop and execute sophisticated go-to-market strategies for new product launches and feature releases
• Use market trends and insights to influence product strategy and inform teams across the organization
Cross-functional Collaboration & Enablement
• Work closely with Account Management, Product & Sales teams to deliver impactful product marketing campaigns
• Develop comprehensive sales enablement materials and train customer-facing teams to effectively communicate product value
• Create and maintain advanced marketing collateral, product documentation, and enablement resources
• Mentor and guide junior marketing team members
Research & Analytics
• Lead advanced user research and feedback campaigns to ensure our products meet evolving market needs
• Monitor, analyze, and report on key product metrics and marketing performance to drive data-informed strategic decisions
• Turn customer feedback into compelling case studies and testimonials, influencing Plum's brand presence on various review platforms
• Evaluate progress using relevant KPIs and feedback from existing and prospective customers
Requirements
Experience & Background
• 3+ years of experience in Product Marketing, Growth Marketing, or related roles, preferably in mobile-first product companies
• Proven track record in leading successful product marketing campaigns with measurable impact on user acquisition, activation, and engagement metrics
• Strong experience in the healthcare, insurance, or HR tech space is highly preferred
• Experience with B2B and B2C marketing strategies in the Indian market
Technical & Analytical Skills
• Advanced experience with marketing automation tools and analytics platforms
• Proficiency with mobile marketing platforms (CleverTap, MoEngage, or similar)
• Strong understanding of product metrics, growth frameworks, and funnel optimization
• Comfortable using content management tools and marketing technology stack
• Knowledge of design tools is a bonus
Strategic & Leadership Capabilities
• Demonstrated ability to develop and execute comprehensive go-to-market strategies
• Experience in pricing strategy development and competitive positioning
• Strong stakeholder management and cross-functional leadership skills
• Proven ability to influence without authority and drive consensus across teams
Essential Skills
• High Customer Empathy: Deep understanding of customer needs and ability to create delightful experiences
• Communication Excellence: Robust written and verbal communication skills with ability to present to senior leadership
• Data-Driven Decision Making: Strong analytical capabilities with ability to translate data into actionable insights
• Collaboration & Leadership: Excellent project management and team leadership abilities
• Adaptability: Comfort working in a fast-paced startup environment with changing priorities
• High Agency: Self-driven approach with ability to identify opportunities and drive initiatives independently
What Success Looks Like
• Significant improvement in key product adoption and engagement metrics
• Successful launch and scaling of new product initiatives
• Enhanced brand positioning and competitive advantage in the market
• Strong cross-functional relationships and influence across the organization
• Measurable impact on revenue growth and customer satisfaction
This is a hands on role, where you will be the bridge between our product stack, end users & enterprise clients, driving growth strategies and ensuring successful product adoption across our various offerings. You'll need to be both a creative and quantitative thinker with proven expertise in go-to-market and customer engagement.
Key Responsibilities
Growth & User Engagement
• Drive user acquisition, activation, engagement, and retention for Plum’s healthcare suite through strategic campaigns across mobile-first channels
• Build effective content and communication strategies to aid awareness, consideration and usage of our products and services
• Create and optimize complex user engagement journeys across multiple touchpoints and customer lifecycle stages
• Develop and implement pricing strategies and promotional campaigns to maximize conversion and revenue
Data Insight & Content
• Leverage data - including user journey data & clinical evidence to build compelling communications stories highlighting product effectiveness
• Lead content strategy across various online and offline mediums including dashboard creation, email campaigns, notifications, blogs, and in-product messaging
• Translate complex product features into compelling user benefits and value propositions
• Ensure consistent brand voice and messaging across all customer touchpoints
Strategic Leadership & Positioning
• Own and lead the end-to-end product marketing strategy and execution for our healthcare and wellness product lines
• Perform comprehensive industry and competitive research to help position Plum to win more customers and maintain market leadership
• Develop and execute sophisticated go-to-market strategies for new product launches and feature releases
• Use market trends and insights to influence product strategy and inform teams across the organization
Cross-functional Collaboration & Enablement
• Work closely with Account Management, Product & Sales teams to deliver impactful product marketing campaigns
• Develop comprehensive sales enablement materials and train customer-facing teams to effectively communicate product value
• Create and maintain advanced marketing collateral, product documentation, and enablement resources
• Mentor and guide junior marketing team members
Research & Analytics
• Lead advanced user research and feedback campaigns to ensure our products meet evolving market needs
• Monitor, analyze, and report on key product metrics and marketing performance to drive data-informed strategic decisions
• Turn customer feedback into compelling case studies and testimonials, influencing Plum's brand presence on various review platforms
• Evaluate progress using relevant KPIs and feedback from existing and prospective customers
Requirements
Experience & Background
• 3+ years of experience in Product Marketing, Growth Marketing, or related roles, preferably in mobile-first product companies
• Proven track record in leading successful product marketing campaigns with measurable impact on user acquisition, activation, and engagement metrics
• Strong experience in the healthcare, insurance, or HR tech space is highly preferred
• Experience with B2B and B2C marketing strategies in the Indian market
Technical & Analytical Skills
• Advanced experience with marketing automation tools and analytics platforms
• Proficiency with mobile marketing platforms (CleverTap, MoEngage, or similar)
• Strong understanding of product metrics, growth frameworks, and funnel optimization
• Comfortable using content management tools and marketing technology stack
• Knowledge of design tools is a bonus
Strategic & Leadership Capabilities
• Demonstrated ability to develop and execute comprehensive go-to-market strategies
• Experience in pricing strategy development and competitive positioning
• Strong stakeholder management and cross-functional leadership skills
• Proven ability to influence without authority and drive consensus across teams
Essential Skills
• High Customer Empathy: Deep understanding of customer needs and ability to create delightful experiences
• Communication Excellence: Robust written and verbal communication skills with ability to present to senior leadership
• Data-Driven Decision Making: Strong analytical capabilities with ability to translate data into actionable insights
• Collaboration & Leadership: Excellent project management and team leadership abilities
• Adaptability: Comfort working in a fast-paced startup environment with changing priorities
• High Agency: Self-driven approach with ability to identify opportunities and drive initiatives independently
What Success Looks Like
• Significant improvement in key product adoption and engagement metrics
• Successful launch and scaling of new product initiatives
• Enhanced brand positioning and competitive advantage in the market
• Strong cross-functional relationships and influence across the organization
• Measurable impact on revenue growth and customer satisfaction
💡 Quick Summary
Seeking a career-building opportunity? The Product Marketing Manager, Healthcare position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.