Product Marketing Senior Executive
Job details
Job description, work day and responsibilities
Key Responsibilities
Project Ownership
Take ownership and ensure timely execution of projects by prioritizing based on business goals.
Strategic Communication
Coordinate all stakeholder communications – internal (design, product, sales, operations) and external (vendors, agencies, partners).
Act as a bridge between Product Development, Design, Packaging, and Marketing teams.
Product Marketing Management
Ideate and implement innovative marketing strategies for new and existing products.
Manage marketing content creation and ensure content alignment with brand identity.
Develop and manage product marketing collaterals including brochures, user manuals, and trade assets.
Creative Asset Management
Manage And Organize All Product Marketing Assets
Images & Photos
Videos
Creatives & Infographics
Print-ready files
Ensure brand consistency across all visual and written assets.
New Product Development
Collaborate in the development of new products across import, domestic, and special projects (e.g., Dolphin series).
Work closely with product teams on concept validation, feature alignment, and go-to-market readiness.
Design & Packaging Oversight
Manage design and packaging projects with a ‘Maker & Checker’ approach.
Ensure all product and packaging design guidelines meet brand, compliance, and print production standards.
Process & Quality Control
Oversee the quality check process for all marketing guidelines, product printing, and packaging.
Continuously evaluate and improve internal processes for marketing execution and asset handling.
Data & Asset Organization
Maintain And Update Product Marketing Databases For
Existing products
New launches
Organize and streamline all product marketing collaterals, stationery, and internal document repositories.
Offline Branding Projects
Lead offline marketing and branding initiatives for trade shows, BTL activations, and point-of-sale visibility.
Feedback & Optimization
Gather, manage, and incorporate product feedback into future marketing and development efforts.
Explore new methods to cross-sell and upsell across product categories through targeted communication.
The position is suitable for candidates with education
This position is suitable for fresh graduate
Company address
You will be redirected to another website to apply.
Offer ID: #1203387,
Published: 3 weeks ago,
Company registered: 2 months ago
