Job Description
Job Role
• Be the champion of the assigned portfolio with in-depth product & procedural knowledge.
• Develop brand positioning strategy, customer segmentation framework and roll out campaigns for product promotion.
• Drive customer profiling exercises partnering with the sales team and creating acquisition/ retention strategies.
• Develop, sustain, and leverage relationships with key opinion leaders of assigned specialties.
• Define the golden words to communicate unique selling points and competitive advantages.
• Work closely with sales and key accounts for product demonstration and clinical selling
• Design creative marketing and promotional campaigns, creation of product brochures, leaflets, and other communication material as per brand guidelines
• Design and implement a pricing strategy for designated products to meet ASP targets & portfolio profitability.
• Conduct margin analysis on a periodic basis to study trends to access pricing levels.
• Active partner for the success of field staff, help shorten the sales conversion cycle and create platforms to share success stories and best practices amongst team members.
• Planning marketing programs & customer engagement activities and working closely with support teams & vendors for successful execution.
• Control marketing budget for the respective product/ portfolio by managing the needs assessment plan vs actual and maximizing the utilization of the budget
• Develop and implement feedback channels to ensure franchises are following marketing plans.
• Support lead management initiatives for field staff, periodically compare leads and market mapping to identify untapped potential
• Work with sales managers on sales roadmap validation and analysis
• Deliver product training to the sales team, content development, and structuring of digital content repository for online references
• Experience in Certification for particular devices like CED, PDA, etc.
• Be the champion of the assigned portfolio with in-depth product & procedural knowledge.
• Develop brand positioning strategy, customer segmentation framework and roll out campaigns for product promotion.
• Drive customer profiling exercises partnering with the sales team and creating acquisition/ retention strategies.
• Develop, sustain, and leverage relationships with key opinion leaders of assigned specialties.
• Define the golden words to communicate unique selling points and competitive advantages.
• Work closely with sales and key accounts for product demonstration and clinical selling
• Design creative marketing and promotional campaigns, creation of product brochures, leaflets, and other communication material as per brand guidelines
• Design and implement a pricing strategy for designated products to meet ASP targets & portfolio profitability.
• Conduct margin analysis on a periodic basis to study trends to access pricing levels.
• Active partner for the success of field staff, help shorten the sales conversion cycle and create platforms to share success stories and best practices amongst team members.
• Planning marketing programs & customer engagement activities and working closely with support teams & vendors for successful execution.
• Control marketing budget for the respective product/ portfolio by managing the needs assessment plan vs actual and maximizing the utilization of the budget
• Develop and implement feedback channels to ensure franchises are following marketing plans.
• Support lead management initiatives for field staff, periodically compare leads and market mapping to identify untapped potential
• Work with sales managers on sales roadmap validation and analysis
• Deliver product training to the sales team, content development, and structuring of digital content repository for online references
• Experience in Certification for particular devices like CED, PDA, etc.
💡 Quick Summary
Seeking a career-building opportunity? The Product Specialist position is now open for candidates interested in the Health Jobs sector. This role in Ahmedabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Health Jobs is a plus.
