Job Description
JOB DESCRIPTION
• Researching industry-related topics (combining online sources, interviews and studies)
• Writing clear marketing copy to promote our products/services
• Preparing well-structured drafts using Content Management Systems
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, guides, blogs, employee branding and marketing copy
• Generating ideas for new content types and proofreading articles before publication on our owned platforms/ SM channels
• Coordinate with marketing, PR and design teams to illustrate articles and proof-read
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Skill Set
• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Ability to work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of each company and their policies for publication
Qualifications
• BSc in Marketing, English, Journalism or related field
• 3+ years of relevant experience
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• Added benefit of having finance industry work ex
• Researching industry-related topics (combining online sources, interviews and studies)
• Writing clear marketing copy to promote our products/services
• Preparing well-structured drafts using Content Management Systems
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, guides, blogs, employee branding and marketing copy
• Generating ideas for new content types and proofreading articles before publication on our owned platforms/ SM channels
• Coordinate with marketing, PR and design teams to illustrate articles and proof-read
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Skill Set
• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Ability to work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of each company and their policies for publication
Qualifications
• BSc in Marketing, English, Journalism or related field
• 3+ years of relevant experience
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• Added benefit of having finance industry work ex
💡 Quick Summary
Seeking a career-building opportunity? The ProgCap | Copy Content Writer position is now open for candidates interested in the Content Writer Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Content Writer Jobs is a plus.
