Job Description
This is an exciting role and would entail you to
• Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD.
• Able to ideate successful audience segmentation aimed at reaching a client goal.
• Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas downstream client funnel optimization.
• Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities.
• Able to make compelling arguments based on data and results for more client data access.
• Working with agency team to develop best-in-class solutions based on available tech.
• Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
• Understands and can describe bottom up planning, how client goals and KPIs to platform activation strategies/tactics across the funnel.
This may be the right role for you if you have
• Minimum 8 years of experience in managing programmatic campaigns for large clients.
• Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients
• Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics.
• Able to proficiently describe all possible KPIs and how they fit into the customer journey.
• Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment.
• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.
Warm regards,
Whizz HR
💡 Quick Summary
Seeking a career-building opportunity? The Programmatic Media Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
