Job Description
JOIN OUR TEAM AS A PUBLIC RELATIONS COORDINATOR!
The Public Relations Coordinator reports to the DMO Marketing and Communications Manager and supports the execution of content across a variety of platforms, including social media channels, web-based platforms, print publications, local media outlets, and other communication channels, to advance the destination's annual public relations (PR) and marketing objectives. Responsibilities include generating, scheduling, and publishing press releases, social media content, and other PR initiatives. Provides support to the Marketing and Communications Marketing in developing marketing and PR materials, including FAM tour planning, website updates, and content creation for digital, and print and traditional outlets.
Essential Job Functions
Serves as spokesperson for the DMO: responds to routine media inquiries and questions; assists with print the broadcast interviews as needed; tracks resulting stories; and assists in managing essential and time-critical communications activities.
Develops and distributes quarterly press releases showcasing destination updates, new developments, and partner achievements through channels such as newswire services, email campaigns, and the organizations website. Additionally, creates and edits compelling content for a range of public relations materials to support strategic communication efforts.
Operates with a brand publisher mindset: creates content audiences are looking for and optimizes the path to conversion and/or engagement.
Manages relationships with media contacts, develops and implements public relations opportunities, and coordinates public relations activities with the Public Information Officer and department managers.
Handles various PR requests and initiatives submitted by Visit Florida.
Develops and manages all elements of familiarization (FAM) tours to showcase Florida's Sports Coast, including vetting potential FAM participants, completing legal documentation requirements, developing itineraries, conducting pre and post FAM meetings, making reservations etc..
Tracks and reports on public relations KPIs to deliver insights into campaign effectiveness.
Develops and implements earned media and media relations strategies to maximize exposure.
Leads owned media and content strategy, ensuring cohesive messaging across digital and traditional channels.
Establishes and maintains strong partnerships with journalists, media outlets, and influencers to drive awareness and coverage.
Assists in tracking PR and related analytics, supporting the Marketing and Communications Manager in compiling weekly and monthly reports to measure results and optimize strategy and tactics.
Attends off-site local events as necessary to garner content for social platforms and the FSC website.
Works closely with the Marketing team to develop necessary elements and collateral.
Ability to lift and/or move up to 40lbs.
Performs other related duties as required.
Knowledge, Skills and Abilities
Proven editorial writing skills. Outstanding command of the English language.
Training in how to tell a story using words, images, and/or audio, and an understanding of how to create content that draws an audience.
Skilled at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
Ability to execute and manages editorial schedules and deadlines.
Ability to manage time and prioritize projects.
Knowledge of and energetic and passionate about Pasco County and passionate about Pasco County (Florida's Sports Coast), as a travel destination.
Advanced knowledge of graphic design, multi-media and presentation software such as Photoshop, Illustrator, InDesign, and Premiere/Final Cut.
An aptitude for selling ideas.
Excellent verbal, written, analytical, presentation and interpersonal skills.
Ability to prioritize simultaneous assignments.
Ability to work in a team environment.
Ability to exercise mature judgement and tact.
Professional appearance.
Minimum Requirements
PHYSICAL SKILLS/WORKING CONDITIONS: Ability to communicate effectively using verbal, written, and visual communication. Ability to lift and/or move up to 40lbs. Ability to bend, stretch, stoop, kneel, reach and climb frequently.
EDUCATION, TRAINING AND EXPERIENCE: Graduation from a regionally accredited college or university with a Bachelor's Degree in Advertising, Communications, Journalism, Marketing, Public Relations or related field and three (3) years of experience in an advertising agency, design firm or business experience in social media marketing. Experience in Digital Advertising. Experience operating a video camera and video editing software to produce brief, compelling video content for social media. Proficient in web analytics tools (Google Analytics) and social media marketing applications (CrowdRiff, Meta Business Suite, Canva, Monday.com, etc.). Advanced Proficiency in Microsoft PowerPoint, Word, WordPress and Adobe Creative Suite required. Previous CVB/DMO experience preferred.
LICENSES, CERTIFICATIONS OR REGISTRATIONS: Must possess and maintain a valid Florida driver's license.
SPECIAL REQUIREMENTS: Must be able to work a flexible schedule, which may include occasional night, weekend or overnight travel.
ADA STATEMENT: A qualified employee or applicant with a disability may be afforded a reasonable accommodation to perform the essential job functions of a position in compliance with the Americans with Disabilities Act.
DRUG-FREE WORKPLACE: Pasco County BOCC is a drug-free workplace in accordance with Federal and Florida Law.
EMERGENCY RESPONSE/RECOVERY ACTIVITIES: All employees will be required to work before, during, or after an emergency. During an emergency, employees may temporarily be assigned to work and perform duties outside the normal scope of their position, location and work schedule to fit the needs of the County and its citizens.
VETERANS' PREFERENCE: Under Section 295.07, F.S., chapter SSA-7 Pasco County BCC provides to Veterans, that preference in appointment will be given to preference-eligible applicants.
PASCO COUNTY WAS VOTED ONE OF THE NATION'S TOP WORKPLACES FOR 2021
Benefits include:
Florida Retirement System (FRS) retirement plan
PTO (Paid Time Off)
Paid holidays
Group insurance
Tuition reimbursement
Deferred compensation
Medical leave pool
Annual medical leave buy-back
Mid-management/Professional grade, and management personnel may receive 40 hours of admin leave per calendar year.
Effective July 1, 2011, FRS members must contribute 3% of their salary as retirement contributions, on a pre-tax basis (the salary is reduced by the amount of the employee contribution before determining the federal income tax deduction). The employer will automatically deduct the employee contributions.
The Public Relations Coordinator reports to the DMO Marketing and Communications Manager and supports the execution of content across a variety of platforms, including social media channels, web-based platforms, print publications, local media outlets, and other communication channels, to advance the destination's annual public relations (PR) and marketing objectives. Responsibilities include generating, scheduling, and publishing press releases, social media content, and other PR initiatives. Provides support to the Marketing and Communications Marketing in developing marketing and PR materials, including FAM tour planning, website updates, and content creation for digital, and print and traditional outlets.
Essential Job Functions
Serves as spokesperson for the DMO: responds to routine media inquiries and questions; assists with print the broadcast interviews as needed; tracks resulting stories; and assists in managing essential and time-critical communications activities.
Develops and distributes quarterly press releases showcasing destination updates, new developments, and partner achievements through channels such as newswire services, email campaigns, and the organizations website. Additionally, creates and edits compelling content for a range of public relations materials to support strategic communication efforts.
Operates with a brand publisher mindset: creates content audiences are looking for and optimizes the path to conversion and/or engagement.
Manages relationships with media contacts, develops and implements public relations opportunities, and coordinates public relations activities with the Public Information Officer and department managers.
Handles various PR requests and initiatives submitted by Visit Florida.
Develops and manages all elements of familiarization (FAM) tours to showcase Florida's Sports Coast, including vetting potential FAM participants, completing legal documentation requirements, developing itineraries, conducting pre and post FAM meetings, making reservations etc..
Tracks and reports on public relations KPIs to deliver insights into campaign effectiveness.
Develops and implements earned media and media relations strategies to maximize exposure.
Leads owned media and content strategy, ensuring cohesive messaging across digital and traditional channels.
Establishes and maintains strong partnerships with journalists, media outlets, and influencers to drive awareness and coverage.
Assists in tracking PR and related analytics, supporting the Marketing and Communications Manager in compiling weekly and monthly reports to measure results and optimize strategy and tactics.
Attends off-site local events as necessary to garner content for social platforms and the FSC website.
Works closely with the Marketing team to develop necessary elements and collateral.
Ability to lift and/or move up to 40lbs.
Performs other related duties as required.
Knowledge, Skills and Abilities
Proven editorial writing skills. Outstanding command of the English language.
Training in how to tell a story using words, images, and/or audio, and an understanding of how to create content that draws an audience.
Skilled at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
Ability to execute and manages editorial schedules and deadlines.
Ability to manage time and prioritize projects.
Knowledge of and energetic and passionate about Pasco County and passionate about Pasco County (Florida's Sports Coast), as a travel destination.
Advanced knowledge of graphic design, multi-media and presentation software such as Photoshop, Illustrator, InDesign, and Premiere/Final Cut.
An aptitude for selling ideas.
Excellent verbal, written, analytical, presentation and interpersonal skills.
Ability to prioritize simultaneous assignments.
Ability to work in a team environment.
Ability to exercise mature judgement and tact.
Professional appearance.
Minimum Requirements
PHYSICAL SKILLS/WORKING CONDITIONS: Ability to communicate effectively using verbal, written, and visual communication. Ability to lift and/or move up to 40lbs. Ability to bend, stretch, stoop, kneel, reach and climb frequently.
EDUCATION, TRAINING AND EXPERIENCE: Graduation from a regionally accredited college or university with a Bachelor's Degree in Advertising, Communications, Journalism, Marketing, Public Relations or related field and three (3) years of experience in an advertising agency, design firm or business experience in social media marketing. Experience in Digital Advertising. Experience operating a video camera and video editing software to produce brief, compelling video content for social media. Proficient in web analytics tools (Google Analytics) and social media marketing applications (CrowdRiff, Meta Business Suite, Canva, Monday.com, etc.). Advanced Proficiency in Microsoft PowerPoint, Word, WordPress and Adobe Creative Suite required. Previous CVB/DMO experience preferred.
LICENSES, CERTIFICATIONS OR REGISTRATIONS: Must possess and maintain a valid Florida driver's license.
SPECIAL REQUIREMENTS: Must be able to work a flexible schedule, which may include occasional night, weekend or overnight travel.
ADA STATEMENT: A qualified employee or applicant with a disability may be afforded a reasonable accommodation to perform the essential job functions of a position in compliance with the Americans with Disabilities Act.
DRUG-FREE WORKPLACE: Pasco County BOCC is a drug-free workplace in accordance with Federal and Florida Law.
EMERGENCY RESPONSE/RECOVERY ACTIVITIES: All employees will be required to work before, during, or after an emergency. During an emergency, employees may temporarily be assigned to work and perform duties outside the normal scope of their position, location and work schedule to fit the needs of the County and its citizens.
VETERANS' PREFERENCE: Under Section 295.07, F.S., chapter SSA-7 Pasco County BCC provides to Veterans, that preference in appointment will be given to preference-eligible applicants.
PASCO COUNTY WAS VOTED ONE OF THE NATION'S TOP WORKPLACES FOR 2021
Benefits include:
Florida Retirement System (FRS) retirement plan
PTO (Paid Time Off)
Paid holidays
Group insurance
Tuition reimbursement
Deferred compensation
Medical leave pool
Annual medical leave buy-back
Mid-management/Professional grade, and management personnel may receive 40 hours of admin leave per calendar year.
Effective July 1, 2011, FRS members must contribute 3% of their salary as retirement contributions, on a pre-tax basis (the salary is reduced by the amount of the employee contribution before determining the federal income tax deduction). The employer will automatically deduct the employee contributions.
💡 Quick Summary
Seeking a career-building opportunity? The Public Relations Coordinator position is now open for candidates interested in the Video Editor Jobs sector. This role in New Port Richey offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Video Editor Jobs is a plus.
