An Account Executive at The PRactice plays a key role in the execution layer of the organization structure. Process excellence, eye for detail and seamless delivery meeting deadlines are key to this role. Ownership of systems and processes for their respective clients is the onus of an AE.

Key Responsibilities

Media
• Knowledge and skills of basic media engagement tools. Responsible for writing press releases, news stories, by- line, authored articles, blogs, press briefing, media round table, case studies and product pieces, etc
• Must have updated knowledge of all Media Outlets - columns, special editions, key markets, favored beats and the key media personnel/publications across Tier I & Tier II cities
• Will be required to pitch press releases and feature ideas by phone or email to national and regional journalists, across print, broadcast and online, to interest them in covering their clients’ stories
• Seamless communication and responsiveness with media and clients
• Arrange interviews and editorial meetings with key journalists for clients’ spokespeople - in person or over the phone - and facilitate these meetings where appropriate. Maintain Interview Documents - Briefing books, Staffing interaction (Recording to be maintained + taking notes), Post Interview and Post Event Document

Client Interaction
• Monitor media coverage and report results to the wider team and clients through Coverage Mails (interactions, press release consolidated coverage)
• Attend client events and industry conferences
• Brainstorm fresh ideas for Public Relations campaigns
• Handle clients’ social media accounts such as their Twitter, Facebook or LinkedIn page
• Understanding of client related financial activities- raising Purchase Orders

Reporting
• Executing and streamlining activities like newspaper tracking and updation of media lists, maintaining Monthly Internal and Competition Tracker
• Prepare all client related reports - weekly reports, call reports, monthly dossiers etc.

Skills and Experience
• Bachelors or Masters Degree preferably in communication/ journalism / economics / humanities/ management.
• 1 to 2 years of experience in public relations/ marketing/ any field where communication is key to the role
• Excellent written and verbal communication skills. Need to be hot on spelling, grammar and proof-reading, as well as have a creative flair for producing engaging copy
• Organized, eye for detail, good interpersonal skills, ability to communicate assertively with stakeholders. Ability to organise information in a succinct and interesting way to capture attention
• Ability to multitask, work well under tight timelines and deliver seamlessly
• Familiarity with social media platforms

Job Location - Mumbai