Job Description
Full-time - Fixed term parental leave cover from July
Location Sydney, Australia
About us | Mo tatou
Tourism New Zealand is a leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We do this through promoting New Zealand and attracting people to visit our beautiful country, the ultimate destination in a way that benefits the beautiful place we call home.
What will you be doing | Nga whainga
This is a key leadership opportunity responsible for leading Tourism New Zealand's earned communications strategy in Australia - one of our most important international markets.
As Public Relations Manager, you'll set the strategic direction for PR, communications and storytelling to drive preference for New Zealand as a holiday destination.
You'll lead high-impact earned media programmes across broadcast, digital, influencers, partnerships and other bold and innovative content projects ensuring strong integration across Paid, Owned, Earned and Trade channels.
Leading a high-performing PR team, you will manage agencies partners and work closely with stakeholders across Australia and New Zealand. Building trusted relationships with media, industry representatives and travel trade will be at the heart of who you are.
This role plays a critical part in building New Zealand's reputation in market - proactively identifying high-impact opportunities, managing media risk, and delivering standout storytelling that amplifies Destination New Zealand's brand.
What you will need | Nga pukenga mo tenei turanga
You're a strategic, creative and confident PR leader who thrives in fast-paced, high-profile environments. You bring strong commercial and reputational judgement, deep media expertise, and a passion for storytelling that delivers measurable impact.
You'll bring:
Experience leading end-to-end earned media and PR strategy in complex high-visibility environments.
Extensive experience in public relations and communications (typically 7+ years)
Demonstrated experience managing issues and crisis communications.
Proven success securing major coverage across broadcast, digital and innovative platforms.
Strong People leadership capability, with experience coaching and developing high-performing teams.
Confidence advising senior stakeholders on media, reputation and risk.
A collaborative mindset, with the ability to integrate PR across paid, owned and trade activity.
A data-informed approach, using insights and emerging technologies (including AI-enabled tools) to strengthen strategy and performance.
Experience managing agencies, budgets and large-scale programmes with accountability and impact.
Willingness and ability to travel domestically and internationally as required.
Sound like you | Mau ranei
If you are a PR and Communications leader with a strong appetite for pace, opportunity and impact - and you know a great story when you see one, this could be the perfect fixed term role for you.
Join an award-winning global marketing team that's paving the way in destination marketing
Lead work that shapes how New Zealand is seen on the world stage.
Be part of a collaborative, values-driven and high-performing global whanau.
Work on bold, creative campaigns that genuinely inspire people to travel.
Gain uniquely rewarding career experiences while making a positive impact for Aotearoa.
Our mahi (work) has real purpose - creating positive impact for New Zealand, its people, and visitors from around the world.
How to Apply | Me pehea te tuku tono
Please send us your resume and cover letter telling us why you are interested in this role. For tracking and evaluation purposes, all applications must be submitted on-line through the Tourism New Zealand careers website.
For more role-specific information, please view the position description.
Applications close: Tuesday 14th April
Location Sydney, Australia
About us | Mo tatou
Tourism New Zealand is a leader in destination marketing. Our purpose is to enrich Aotearoa New Zealand, and all who visit. We do this through promoting New Zealand and attracting people to visit our beautiful country, the ultimate destination in a way that benefits the beautiful place we call home.
What will you be doing | Nga whainga
This is a key leadership opportunity responsible for leading Tourism New Zealand's earned communications strategy in Australia - one of our most important international markets.
As Public Relations Manager, you'll set the strategic direction for PR, communications and storytelling to drive preference for New Zealand as a holiday destination.
You'll lead high-impact earned media programmes across broadcast, digital, influencers, partnerships and other bold and innovative content projects ensuring strong integration across Paid, Owned, Earned and Trade channels.
Leading a high-performing PR team, you will manage agencies partners and work closely with stakeholders across Australia and New Zealand. Building trusted relationships with media, industry representatives and travel trade will be at the heart of who you are.
This role plays a critical part in building New Zealand's reputation in market - proactively identifying high-impact opportunities, managing media risk, and delivering standout storytelling that amplifies Destination New Zealand's brand.
What you will need | Nga pukenga mo tenei turanga
You're a strategic, creative and confident PR leader who thrives in fast-paced, high-profile environments. You bring strong commercial and reputational judgement, deep media expertise, and a passion for storytelling that delivers measurable impact.
You'll bring:
Experience leading end-to-end earned media and PR strategy in complex high-visibility environments.
Extensive experience in public relations and communications (typically 7+ years)
Demonstrated experience managing issues and crisis communications.
Proven success securing major coverage across broadcast, digital and innovative platforms.
Strong People leadership capability, with experience coaching and developing high-performing teams.
Confidence advising senior stakeholders on media, reputation and risk.
A collaborative mindset, with the ability to integrate PR across paid, owned and trade activity.
A data-informed approach, using insights and emerging technologies (including AI-enabled tools) to strengthen strategy and performance.
Experience managing agencies, budgets and large-scale programmes with accountability and impact.
Willingness and ability to travel domestically and internationally as required.
Sound like you | Mau ranei
If you are a PR and Communications leader with a strong appetite for pace, opportunity and impact - and you know a great story when you see one, this could be the perfect fixed term role for you.
Join an award-winning global marketing team that's paving the way in destination marketing
Lead work that shapes how New Zealand is seen on the world stage.
Be part of a collaborative, values-driven and high-performing global whanau.
Work on bold, creative campaigns that genuinely inspire people to travel.
Gain uniquely rewarding career experiences while making a positive impact for Aotearoa.
Our mahi (work) has real purpose - creating positive impact for New Zealand, its people, and visitors from around the world.
How to Apply | Me pehea te tuku tono
Please send us your resume and cover letter telling us why you are interested in this role. For tracking and evaluation purposes, all applications must be submitted on-line through the Tourism New Zealand careers website.
For more role-specific information, please view the position description.
Applications close: Tuesday 14th April
💡 Quick Summary
Seeking a career-building opportunity? The Public Relations Manager position is now open for candidates interested in the Government Job Alert sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Government Job Alert is a plus.
