Position Overview: We are seeking an experienced and dynamic Public Relations Specialist to join our team. The ideal candidate will have a proven track record of successfully executing public relations campaigns and securing media coverage for US-based clients or organizations. The Public Relations Specialist will be responsible for developing strategic PR plans, building relationships with media contacts, and generating positive publicity for our clients.

Key Responsibilities: • Develop and execute comprehensive public relations campaigns to raise awareness, enhance brand reputation, and drive positive media coverage for US-based clients. • Cultivate and maintain relationships with journalists, editors, bloggers, and other media contacts to secure media placements in print, broadcast, and online outlets. • Write and distribute press releases, media pitches, and other PR materials to targeted media outlets, ensuring accurate and compelling representation of client messages and stories. • Coordinate media interviews, press conferences, and other media opportunities for clients, providing media training and support as needed. • Monitor media coverage and industry trends, track PR metrics and KPIs, and provide regular reports and analysis to clients and internal stakeholders. • Respond to media inquiries and manage crisis communications situations effectively, ensuring timely and appropriate responses to maintain positive brand image and reputation. • Collaborate with internal teams, including Marketing, Content, and Social Media, to integrate PR efforts with overall marketing and communications strategies. • Stay updated on industry trends, best practices, and emerging technologies in PR and media relations, and incorporate new ideas and techniques into PR campaigns.

Qualifications: Bachelor's degree in Public Relations, Communications, Journalism, or related field. • Proven experience as a Public Relations Specialist, PR Manager, or similar role, with a minimum of [insert number] years of experience in PR and media relations. • Strong understanding of media landscape and relationships with US-based media contacts, including journalists, editors, producers, and influencers. • Excellent writing, editing, and verbal communication skills, with the ability to craft compelling narratives and pitches that resonate with media and audiences. • Demonstrated ability to secure media coverage in top-tier outlets, including national, regional, and trade publications, as well as broadcast and online platforms. • Strategic thinker with the ability to develop and execute PR plans that align with business objectives and client goals. • Proficiency in PR tools and platforms, such as Cision, Meltwater, or similar media monitoring and outreach tools. • Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines in a fast-paced environment. • Strong interpersonal skills, with the ability to build and maintain relationships with clients, media contacts, and internal stakeholders. • Experience in crisis communications and reputation management is a plusn industry trends, best practices, and emerging technologies in content strategy and copywriting, and incorporate new ideas and techniques into marketing initiatives.