Job Description : A. Achievement of Business Targets:1. Achievement of Income and contribution targets 2. Achievement of Incremental Current Account & Saving Account targets3. Cost to Income Ratio benchmark4. Cross Sell Products like Demat, Credit Cards, Mutual Funds, Insurance, Investment Advisory, and Assets etc. 5. Ensuring Portfolio Growth 6. Ensuring Cross Sell Ratio.B. Program / Channel Management: 1. Managed program(Wherever Applicable)2. Ensuring Revenue generating roles Channel overall target achievement (Wherever Applicable)3. Ensuring HNW Portfolio Management and customer service (Wherever Applicable)4. Ensuring achievement of cross sell Ratio C. Complains and Customer Management:1. Ensure all components of the branch sales model function as per design and regulatory compliance.2. Complaints Handling.3. Process adherence (Sales/Audit/RISK/Operation)4. BRM - SQ rating 5. Targeted growth of existing portfolio 6. Attrition Control as confirmed for portfolio growth 7. Percentage of depleted accounts 8. TAT delays 9. Effective resolution of complaints from Next Step & Talisma. Review and resolution of offsite ATM complaints 10. Organising customer meets to solicit feedback on service and products11. Mystery Shopping Ratings 12. Ensuring Contact Ratio 13. Ensuring Cross Sell Ratio 14. Review of all CRM and ensuring adherence and TATD. People Management:1. Staff Turnover2. Staff Motivation and morale3. Training - staff is exposed to skill based, product knowledge based training.4. Productivity of Coex/LSE on CASA/Demat/Credit Cards (A)5. Operational knowledge based training 6. Staff productivity managementE. Review and Control:1. Review vault /Vault& Key register, Monitor Physical verification of cash (Periodic).2. Audit Rating 3. No frauds / Operational Errors .4. Review Suspense & Dummy accounts5. Ensure compliance with Banking rules, Regulations & Procedures 6. Periodic review of progress vs. objectives7. Ensure clarity of Business objectives among staff8. Adherence of sales process.F. Competency:Execution Excellence:1. Planning2. Continuous improvement3. Quality Result4. Business KnowledgeManaging people & Relationships:1. Collaboration2. Customer delight3. Promoting HDFC Values4. Coaching5. Conflict ResolutionPersonal Effectiveness:1. Ownership2. Feedback and Active listening3. Clarity of expression4. Analytical Ability5. Influencing6. Decision MakingG. Assignment of Work: Liaison with external customers, retail marketing, audit, IT, product development group, retail operations, clearing, currency chest, ATM vendors, other functional heads on case to case basis, and RBI officials Skills 1. Strategic Vision 2. Business Understanding 3. Planning & Organizing 4. Initiative 5. Decision Making 6. Numerical and Analytical Ability 7. Accuracy 8. Develop Subordinates and team 9. Communication 10. Response Time 11. Sales / Marketing skills 12. Interpersonal skills 13. Hands on approach 14. Aggressive 15. Listening skills 16. Ability to work under pressure 17. Team Player 18. Confidence 19. Adaptability 20. Influencing skills 21. Monitoring skills 22. Implementing skills 23. Mentoring