Job Description
Job Title: Real Estate Marketing Specialist
Primary Location: Vancouver, BC
Job Status: Full-Time, Permanent
Company Overview:
Primex Investments Ltd. (Primex) is a BC-owned and operated real estate investment, development, and property management company located in Vancouver, BC. Founded in 1972, Primex provides rental accommodation to almost 2,500 families and individuals in Metro Vancouver, the Fraser Valley, Vancouver Island, and the Okanagan. Our in-house cross-functional teams include acquisitions, development, construction, marketing, leasing, and property management. With almost $ 1 billion in assets under management, and 150+ staff province wide, Primex is a leader in the development and operation of multi-family residential rental housing in BC.
Role Overview:
We are currently seeking a Marketing Specialist to join the SalesMarketing team at our Vancouver head office. Reporting to the Marketing Manager, this role will be responsible for multiple concurrent marketing projects for our expanding residential rental portfolio.
The Marketing Specialist will play a key role in planning, executing, and analyzing marketing efforts that promote our real estate developments. This role blends strategic thinking with hands-on execution, supporting branding, digital marketing, advertising campaigns, and leasing enabling initiatives.
Key Responsibilities:
Develop, execute, and optimize marketing campaigns with in-depth knowledge and expertise.
Prepare and share creative briefs with the creative agency to produce marketing assets.
Maintain marketing calendars, meeting coordination, budgets/invoice submissions, and project timelines.
Manage asset creation, including floorplans, brochures, signage, digital assets, etc.
Ensure all marketing materials align with brand standards and visual identity.
Manage website content, email marketing campaigns, and social media channels.
Support project launches, events, and promotional activities.
Track and analyze campaign performance, preparing reports and recommendations.
Conduct market and competitor research to inform marketing strategies.
Required Skillsets:
Highly organized, detail-oriented, and able to coordinate multiple projects simultaneously.
Strong written and verbal communication skills.
Knowledge of SEO, paid advertising, and email marketing best practices.
Ability to interpret data and translate insights into actionable strategies.
Confidence in reading interior design and/or architectural drawings/floor plans.
Ability to work independently and as part of a team in a dynamic and fast-paced environment.
Self-motivated, energetic and keenly interested in all aspects of real estate, development and marketing.
EducationExperience
2-4 years of experience in marketing residential real estate projects.
Experience with digital marketing tools, work/task management programs, CRM platforms, and analytics.
Demonstrated ability to evaluate and improve creative assets.
Knowledge of print specifications, file preparation, and production processes.
Experience coordinating signage production and installation.
Experience with digital marketing tools, work/task management programs, CRM platforms, and analytics.
Strong copywriting and editing skills.
What We Offer:
Join a team where your work truly matters. We provide:
Competitive salary with discretionary bonus opportunities.
Robust benefits package including health, dental, and vision.
Opportunities to grow your career and learn from experienced leaders.
A people-first, inclusive culture with team events and recognition for your contributions.
Primary Location: Vancouver, BC
Job Status: Full-Time, Permanent
Company Overview:
Primex Investments Ltd. (Primex) is a BC-owned and operated real estate investment, development, and property management company located in Vancouver, BC. Founded in 1972, Primex provides rental accommodation to almost 2,500 families and individuals in Metro Vancouver, the Fraser Valley, Vancouver Island, and the Okanagan. Our in-house cross-functional teams include acquisitions, development, construction, marketing, leasing, and property management. With almost $ 1 billion in assets under management, and 150+ staff province wide, Primex is a leader in the development and operation of multi-family residential rental housing in BC.
Role Overview:
We are currently seeking a Marketing Specialist to join the SalesMarketing team at our Vancouver head office. Reporting to the Marketing Manager, this role will be responsible for multiple concurrent marketing projects for our expanding residential rental portfolio.
The Marketing Specialist will play a key role in planning, executing, and analyzing marketing efforts that promote our real estate developments. This role blends strategic thinking with hands-on execution, supporting branding, digital marketing, advertising campaigns, and leasing enabling initiatives.
Key Responsibilities:
Develop, execute, and optimize marketing campaigns with in-depth knowledge and expertise.
Prepare and share creative briefs with the creative agency to produce marketing assets.
Maintain marketing calendars, meeting coordination, budgets/invoice submissions, and project timelines.
Manage asset creation, including floorplans, brochures, signage, digital assets, etc.
Ensure all marketing materials align with brand standards and visual identity.
Manage website content, email marketing campaigns, and social media channels.
Support project launches, events, and promotional activities.
Track and analyze campaign performance, preparing reports and recommendations.
Conduct market and competitor research to inform marketing strategies.
Required Skillsets:
Highly organized, detail-oriented, and able to coordinate multiple projects simultaneously.
Strong written and verbal communication skills.
Knowledge of SEO, paid advertising, and email marketing best practices.
Ability to interpret data and translate insights into actionable strategies.
Confidence in reading interior design and/or architectural drawings/floor plans.
Ability to work independently and as part of a team in a dynamic and fast-paced environment.
Self-motivated, energetic and keenly interested in all aspects of real estate, development and marketing.
EducationExperience
2-4 years of experience in marketing residential real estate projects.
Experience with digital marketing tools, work/task management programs, CRM platforms, and analytics.
Demonstrated ability to evaluate and improve creative assets.
Knowledge of print specifications, file preparation, and production processes.
Experience coordinating signage production and installation.
Experience with digital marketing tools, work/task management programs, CRM platforms, and analytics.
Strong copywriting and editing skills.
What We Offer:
Join a team where your work truly matters. We provide:
Competitive salary with discretionary bonus opportunities.
Robust benefits package including health, dental, and vision.
Opportunities to grow your career and learn from experienced leaders.
A people-first, inclusive culture with team events and recognition for your contributions.
💡 Quick Summary
Seeking a career-building opportunity? The Real Estate Marketing Specialist position is now open for candidates interested in the Real Estate sector. This role in Vancouver offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Real Estate is a plus.