Job Description
As a Recruitment Marketing Specialist with a focus on Digital Content, you will activate Delta Tech Hub's employmentbrand through human-centered experiences throughout the candidate journey. Inthis role, you will execute against strategic priories to create interest and awareness ofDelta Tech Hub careers to internal and external talent by leveraging candidate communications, careerwebsite, social media, videos, recruitment collateral and more. You should be able towork autonomously and across functional areas to achieveoutcomes andserve as asteward of the Delta Tech Hub brand when representing the company on social media andexternal engagements.
What youll do day-to-day:
• Drive awareness of Delta Tech Hub career opportunities through earned, owned and paid media.
• Drive editorial calendar and content creation for social and digital channels including both written and visual content.
• Source and create content to support recruitment marketing initiatives; including butnot limited to content for social media, talent community engagement, careers site andevents.
• Drive positive brand sentiment and reputation management on key platforms likeLinkedIn, Instagram, etc.
• Perform competitive and market research to inform strategies and tactics.
• Create search engine optimized job postings framework for priority personas andfocus areas.
• Plan, write and deploy email nurturing campaigns for Talent Communities; activities mayinclude the creation of landing pages, forms and email copy and templates.
• Maintain and create consistent candidate communications in applicant tracking system.
• Drive brand continuity by operating within Deltas brand standards, tone of voice andemployer brand messaging pillars.
• Provide strategic consultation and tactical execution for client groups in support ofpipeline health and hiring plans?for both internal and external talent.
• Partner closely with Delta Diversity, Equity and Inclusion, IT Communications, Delta Recruiting Marketing teams to ensure messaging and brand continuity across channels.
• Work with agency partner(s) to amplify Delta Tech Hubs content and employer brand messaging.
• Ad-hoc recruitment marketing and employer branding project management andsupport in alignment with department and team initiatives.
WHAT YOU NEED TO SUCCEED (MINIMUM QUALIFICATIONS)?
• 3 plus years marketing, digital/social channel marketing, or media planningexperience
• Superior communication skills verbal, listening and written; AP style is a plus
• Copywriting for print and digital channels
• Knowledge of social media, brand listening and digital marketing tools
• Creative thinker with a preference for working in a dynamic, hands-onenvironment.
• Experience managing data, measuring data-based outcomes and brandeffectiveness efforts.
• Aptitude to interpret data and make recommendations from insights garnered.
• Ability to work cross-functionally to drive results
What youll do day-to-day:
• Drive awareness of Delta Tech Hub career opportunities through earned, owned and paid media.
• Drive editorial calendar and content creation for social and digital channels including both written and visual content.
• Source and create content to support recruitment marketing initiatives; including butnot limited to content for social media, talent community engagement, careers site andevents.
• Drive positive brand sentiment and reputation management on key platforms likeLinkedIn, Instagram, etc.
• Perform competitive and market research to inform strategies and tactics.
• Create search engine optimized job postings framework for priority personas andfocus areas.
• Plan, write and deploy email nurturing campaigns for Talent Communities; activities mayinclude the creation of landing pages, forms and email copy and templates.
• Maintain and create consistent candidate communications in applicant tracking system.
• Drive brand continuity by operating within Deltas brand standards, tone of voice andemployer brand messaging pillars.
• Provide strategic consultation and tactical execution for client groups in support ofpipeline health and hiring plans?for both internal and external talent.
• Partner closely with Delta Diversity, Equity and Inclusion, IT Communications, Delta Recruiting Marketing teams to ensure messaging and brand continuity across channels.
• Work with agency partner(s) to amplify Delta Tech Hubs content and employer brand messaging.
• Ad-hoc recruitment marketing and employer branding project management andsupport in alignment with department and team initiatives.
WHAT YOU NEED TO SUCCEED (MINIMUM QUALIFICATIONS)?
• 3 plus years marketing, digital/social channel marketing, or media planningexperience
• Superior communication skills verbal, listening and written; AP style is a plus
• Copywriting for print and digital channels
• Knowledge of social media, brand listening and digital marketing tools
• Creative thinker with a preference for working in a dynamic, hands-onenvironment.
• Experience managing data, measuring data-based outcomes and brandeffectiveness efforts.
• Aptitude to interpret data and make recommendations from insights garnered.
• Ability to work cross-functionally to drive results
💡 Quick Summary
Seeking a career-building opportunity? The Recruitment Marketing Specialist |Social Media Marketing position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
