Job Description
Region/ City Head - Patna
Testbook.com - Patna, Bihar
Job Description:
Region head will lead the profit & loss for the region. This will be a 0-1 journey so he will be responsible for initial set-up, stabilizing the operations, expansion, and finally to achieve the region-level sales targets.
Initial set-up:
Location identification for centers: Check the areas within the city having high student density and traffic
Center finalization: Survey the area for commercial plots which can house 6-7 counselors. Negotiate on the commercials (rental/ deposit/ lock-in). Finalize the center location
Coordinate with the central team for center branding
Coordinate with local marketing agencies/ furniture shops for center branding
Hire branding team leader, center managers, Event Manager, and Trainer along with central leadership
Hire marketing executives, counselors, ops executives, and event executives along with local leadership
Fix city numbers for lead generation, interested %, conversion %, and productivity
Stabilize operations:
Decide upon the targets for all metrics along with central leadership
Decide upon marketing and sales commission budgets along with central leadership
Fix city numbers for lead generation, interested %, conversion %, branding area %, productivity
Set-up marketing, branding, sales processes along with local team for smooth management
Expansion:
Ideate with central leadership for expansion into other cities (bigger cities, nearby cities)
Replicate the model from base city into expansion areas
Sales achievement:
Hit all the numbers based on region plan and KRAs
Eligibility Criteria:
Must have led operational set-ups from the ground up
Must have managed a large team: 40+ people (direct and indirect)
Has done sales before, and led sales teams before
Has done lead sourcing before. Is aware of different channels to source leads offline
Is aware of the different BTL branding/ awareness gen channels
Must be seasoned enough to lead college tie-ups and give seminars as and when required
Must have done the grind before
What is the culture like:
Team will be +0% juniors
Should be ok to work odd hours and travel extensively
Should be able to work in unstructured environments
Testbook.com - Patna, Bihar
Job Description:
Region head will lead the profit & loss for the region. This will be a 0-1 journey so he will be responsible for initial set-up, stabilizing the operations, expansion, and finally to achieve the region-level sales targets.
Initial set-up:
Location identification for centers: Check the areas within the city having high student density and traffic
Center finalization: Survey the area for commercial plots which can house 6-7 counselors. Negotiate on the commercials (rental/ deposit/ lock-in). Finalize the center location
Coordinate with the central team for center branding
Coordinate with local marketing agencies/ furniture shops for center branding
Hire branding team leader, center managers, Event Manager, and Trainer along with central leadership
Hire marketing executives, counselors, ops executives, and event executives along with local leadership
Fix city numbers for lead generation, interested %, conversion %, and productivity
Stabilize operations:
Decide upon the targets for all metrics along with central leadership
Decide upon marketing and sales commission budgets along with central leadership
Fix city numbers for lead generation, interested %, conversion %, branding area %, productivity
Set-up marketing, branding, sales processes along with local team for smooth management
Expansion:
Ideate with central leadership for expansion into other cities (bigger cities, nearby cities)
Replicate the model from base city into expansion areas
Sales achievement:
Hit all the numbers based on region plan and KRAs
Eligibility Criteria:
Must have led operational set-ups from the ground up
Must have managed a large team: 40+ people (direct and indirect)
Has done sales before, and led sales teams before
Has done lead sourcing before. Is aware of different channels to source leads offline
Is aware of the different BTL branding/ awareness gen channels
Must be seasoned enough to lead college tie-ups and give seminars as and when required
Must have done the grind before
What is the culture like:
Team will be +0% juniors
Should be ok to work odd hours and travel extensively
Should be able to work in unstructured environments
💡 Quick Summary
Seeking a career-building opportunity? The Region| City Head | Patna position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Patna offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.