Job Description
Kolkata, Bangalore, Mumbai
Offline Sales
Full time
Regional Key Account Manager - Modern Trade
Reports To: Head- Modern Trade
Know T.A.C.
The Ayurveda Co. (T.A.C) is a thriving, direct-to-consumer startup that translates the ancient wisdom of Ayurveda into the language of the young and dynamic India - the millennials and Gen Z. We offer a broad range of Ayurvedic beauty and wellness products, crafted especially to resonate with the lifestyle of today's youth. T.A.C has a robust omnichannel presence in India and caters to an international customer base too.
. Key Account Management:
• Build and maintain strong relationships with key modern trade accounts focusing on business growth, category management and customer satisfaction.
• Collaborate with key accounts to develop joint business plans to drive business growth, promotions and marketing activities to maximize sales opportunities, and enhance brand visibility.
• Monitor and analyze sales performance data, identifying opportunities for growth and proactively addressing challenges.
• Negotiate and manage contracts, terms, and conditions with key accounts, ensuring mutually beneficial agreements.
2. Sales Strategy and Planning
• Develop and implement a comprehensive sales strategy for modern trade channels, including retain chains, supermarkets, hypermarkets and departmental stores aligning with the company's objectives and sales targets.
• Identify market opportunities, trends, and customer preferences within modern trade, providing insights to guide product positioning and sales strategies.
• Collaborate with cross-functional teams to ensure effective implementation of sales plans and promotional activities.
• Define sales objectives, targets and KPIs, aligning them with overall business goals.
3. Sales Forecasting and Performance Tracking:
• Develop accurate sales forecasts and budgets for modern trade channels, closely monitoring performance against targets.
• Analyze sales data and market trends, providing insights and recommendations to optimize sales growth and improve operational efficiency.
• Regularly report on sales performance, KPIs, and market trends to senior management, highlighting key achievements, challenges, and action plans.
4. Business Development:
• Identify and evaluate new business opportunities within modern trade channels, including new retail partners, expansion into new regions, and product placement strategies.
• Conduct market research and competitor analysis to identify potential threats and opportunities, adapting strategies accordingly.
• Collaborate with the marketing team to develop channel-specific marketing campaigns, promotions, and initiatives to drive sales growth.
5. Cross-functional Collaboration:
. Operating all Schemes & Promotional Activities (Marketing & Sales) as per prior approvals and discussed during the monthly review meetings with MT Head
. Responsible for Controlling Dominant shelf space in the Key Accounts
. Managing health of distributor channel on a monthly basis.
. Managing a team of SO, merchandisers and promoters
6. Financial Responsibilities:
. Documentation of outlet expenses (damages, trade schemes, promotional expenses, visibility expenses) on a monthly basis for audit purposes,
. Settling distributor and outlet claims (within stipulated timeframe)
7. Distributor Responsibilities:
. Ensure all planned distributors in the zone are appointed in time and are operational through proper coordination.
. Evaluate the performance of the distributors
. Responsible for destroying damaged/ expired goods in physical presence at distributor premises with prior approval.
. Managing health of distributor channel on a monthly basis.
Qualifications:
. Harnessing existing relationships with large modern trade accounts.
• Proven track record of driving sales growth and achieving targets in a key account management role.
• Strong negotiation, communication and relationship building skills.
• Analytical mindset with the ability to leverage data and market insights for strategic decision-making.
. Handled regions ( 2-3 states) for MT business
APPLICATION FORM
• Required
Offline Sales
Full time
Regional Key Account Manager - Modern Trade
Reports To: Head- Modern Trade
Know T.A.C.
The Ayurveda Co. (T.A.C) is a thriving, direct-to-consumer startup that translates the ancient wisdom of Ayurveda into the language of the young and dynamic India - the millennials and Gen Z. We offer a broad range of Ayurvedic beauty and wellness products, crafted especially to resonate with the lifestyle of today's youth. T.A.C has a robust omnichannel presence in India and caters to an international customer base too.
. Key Account Management:
• Build and maintain strong relationships with key modern trade accounts focusing on business growth, category management and customer satisfaction.
• Collaborate with key accounts to develop joint business plans to drive business growth, promotions and marketing activities to maximize sales opportunities, and enhance brand visibility.
• Monitor and analyze sales performance data, identifying opportunities for growth and proactively addressing challenges.
• Negotiate and manage contracts, terms, and conditions with key accounts, ensuring mutually beneficial agreements.
2. Sales Strategy and Planning
• Develop and implement a comprehensive sales strategy for modern trade channels, including retain chains, supermarkets, hypermarkets and departmental stores aligning with the company's objectives and sales targets.
• Identify market opportunities, trends, and customer preferences within modern trade, providing insights to guide product positioning and sales strategies.
• Collaborate with cross-functional teams to ensure effective implementation of sales plans and promotional activities.
• Define sales objectives, targets and KPIs, aligning them with overall business goals.
3. Sales Forecasting and Performance Tracking:
• Develop accurate sales forecasts and budgets for modern trade channels, closely monitoring performance against targets.
• Analyze sales data and market trends, providing insights and recommendations to optimize sales growth and improve operational efficiency.
• Regularly report on sales performance, KPIs, and market trends to senior management, highlighting key achievements, challenges, and action plans.
4. Business Development:
• Identify and evaluate new business opportunities within modern trade channels, including new retail partners, expansion into new regions, and product placement strategies.
• Conduct market research and competitor analysis to identify potential threats and opportunities, adapting strategies accordingly.
• Collaborate with the marketing team to develop channel-specific marketing campaigns, promotions, and initiatives to drive sales growth.
5. Cross-functional Collaboration:
. Operating all Schemes & Promotional Activities (Marketing & Sales) as per prior approvals and discussed during the monthly review meetings with MT Head
. Responsible for Controlling Dominant shelf space in the Key Accounts
. Managing health of distributor channel on a monthly basis.
. Managing a team of SO, merchandisers and promoters
6. Financial Responsibilities:
. Documentation of outlet expenses (damages, trade schemes, promotional expenses, visibility expenses) on a monthly basis for audit purposes,
. Settling distributor and outlet claims (within stipulated timeframe)
7. Distributor Responsibilities:
. Ensure all planned distributors in the zone are appointed in time and are operational through proper coordination.
. Evaluate the performance of the distributors
. Responsible for destroying damaged/ expired goods in physical presence at distributor premises with prior approval.
. Managing health of distributor channel on a monthly basis.
Qualifications:
. Harnessing existing relationships with large modern trade accounts.
• Proven track record of driving sales growth and achieving targets in a key account management role.
• Strong negotiation, communication and relationship building skills.
• Analytical mindset with the ability to leverage data and market insights for strategic decision-making.
. Handled regions ( 2-3 states) for MT business
APPLICATION FORM
• Required
💡 Quick Summary
Seeking a career-building opportunity? The Regional Key Accounts Manager| Modern Trade position is now open for candidates interested in the Counter Sales Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.
