Job Description
Job Title : Regional Marketing Coordinator
About Ugaoo
Ugaoo is India’s leading gardening and urban green lifestyle brand, focused on making plant parenting simple, accessible, and joyful. With a strong omnichannel presence, we are building immersive retail experiences that go beyond transactions—creating spaces that inspire customers to connect with nature.
As we continue to scale our retail footprint across key cities, we are looking for someone who can drive localized, high-impact marketing initiatives at our stores.
Role Overview
As a Retail Marketing Executive, you will own and execute on-ground marketing initiatives across Ugaoo stores in Mumbai and Pune. The role requires a strong bias for action—planning campaigns, coordinating with cross-functional teams, and ensuring seamless execution at store level to drive footfall, engagement, and sales.
Key Responsibilities
1. Store-Level Marketing Execution
Plan and execute monthly/quarterly marketing calendars for retail stores
Drive in-store branding, VM alignment, and campaign rollouts
Ensure all stores are updated with current offers, creatives, and communication
2. Local Marketing & Activations
Conceptualize and execute local activations (events, workshops, society pop-ups, etc.)
Identify city-specific opportunities to drive footfall and brand visibility
Build partnerships with local communities, residential complexes, and collaborators
3. Campaign Coordination
Work closely with central marketing team for campaign adaptation at store level
Ensure timely deployment of creatives, standees, and promotional material
Track campaign performance and share feedback for optimization
4. Vendor & Partner Management
Coordinate with vendors for printing, fabrication, and on-ground execution
Negotiate and manage budgets for local activities and events
5. Performance Tracking
Monitor store footfall, conversions, and campaign ROI
Share weekly/monthly reports with actionable insights
Identify what’s working vs. what needs iteration
6. Cross-Functional Collaboration
Work closely with store managers, city ops teams, and marketing
Ensure alignment between brand, operations, and customer experience
What We’re Looking For
2–4 years of experience in retail marketing / offline marketing / activations
Strong execution mindset with attention to detail
Comfortable with on-ground coordination and frequent store visits
Good understanding of local market dynamics (Mumbai & Pune preferred)
Strong stakeholder management and communication skills
Ability to work in a fast-paced, high-ownership environment
Key Success Metrics
Increase in store footfall and walk-ins
Campaign execution timelines & quality
ROI on local activations
Store-level brand consistency and visibility
Why This Role Matters
This role sits at the intersection of brand and business. You will directly influence how customers experience Ugaoo offline—turning stores into high-engagement, high-conversion spaces.
💡 Quick Summary
Seeking a career-building opportunity? The Regional Marketing Coordinator position is now open for candidates interested in the Event Management Jobs sector. This role in New York City offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Event Management Jobs is a plus.
