Create demand and visibility for products & brand through on ground activities leading to leads generation / consideration. Enhance Brand visibility under CSR, Govt and other initiatives. Support other key channels such as Corporate Salary, Various Asset teams in activations and visibility.
ROI Activation
Conceptualize and Plan marketing campaigns with Branch Banking (Zonal Heads, Circle Heads, Cluster Heads, BMs) / RSMs /Central Marketing for new acquisitions for the branches and other business groups

Organize activities to promote Branch Launch, Relocation and Anniversary

Plan & implement cross sell activities in/for the branch to engage with the existing customers

Engage with various Assets Sales Teams in the locations to plan and execute sales promotion activities