Job Description
Full Job Description
WHO WE ARE LOOKING FOR:
We are looking for energetic individuals with a passion for Marketing, who can ideate, plan and effectively
execute Regional, BTL Marketing Activities to support Muthoot Finance’s local Branches located within the
said Region assigned to the RMH. The main idea is to generate top quality leads through these BTL activities
and support branches and sales teams in achieving their business targets. They are also entrusted with driving
branch teams to actively persuade, and follow-up leads to convert them to and achieve their monthly and
quarterly business targets.
The desired RMH must be highly target oriented with a go-getter attitude and positive approach. He/she must
be a team player and must constantly evolve in sync with the market dynamics to offer innovations on a
regular basis. He/she also needs to be watchful of competitor’s intentions and activities and have capability to
quickly plan and carry-out counter competition activities in case competition gets aggressive. Extensive
travelling is an integral part of this profile and hence interested candidates must be open for travelling.
MINIMUM QUALIFICATIONS:
1. Graduation – Regular (Must), MBA/PGDBM – Regular (Preferred)
2. Minimum 2-3 years of relevant work experience in marketing domain, preferably with BFSI / Retail
exposure. Professionals with increased work experience will be treated differently.
3. Good communication skills, fairly good in written and spoken English
4. Excellent knowledge of MS Office
5. Age between 22-35 years
6. Extremely honest, committed and must possess highest degree of integrity.
ROLES & RESPONSIBILITIES:
1. Sales Approach and Target Orientation: The desired RMH candidate must have an excellent aptitude
for sales and marketing and must be very focused towards generating quality leads with maximum
probability for conversion. He/she must have a strong orientation to generate and bring new customers
to the branches and add new customers to our fold.
2. Exceptional Planning and Execution Skills: RMH must plan and execute the local flavored activities
for the branches of the Region allocated to the RMH to ensure that the branches achieve their monthly
and quarterly business targets of New Customer Acquisition for Gold Loan and Other Financial
Products. New customer acquisition (new KYC) is the primary metric on which an RMH’s effectiveness
will be measured and hence RMH’s primary focus must be to ensure his/her Region achieves its new
KYC target without fail.
3. Monitoring Skills: RMHs must coordinate with the branches and the vendors on a regular basis to
ensure the proper execution of the sanctioned regional BTL activities. He/she should have the ability to
take branch staff along and ensure the BTL activities are conducted effectively and collectively to create
top quality leads. He/she should also have the ability to foresee if there are any possible leakages or
misreporting being done at agency level and should be able to check it, plug it and correct it.
4. Competition Tracking & Monitoring: RMH should proactively visit branches of competitors and
prepare a counter competition strategy on a monthly / Quarterly basis to highlight what competitors are
doing in his Region at BTL level and how does he/she plan to counter it.
5. Branch visits: All branches of in his/her Region must be visited by the RMH at least once in every
Quarter to understand the on-ground issues, façade related branding issues, use/misuse of branch
collaterals and merchandise, understand the branch’s catchment area, competitors active in the
respective branch’s neighborhood and then finally plan and execute effective marketing initiatives which
are specific to the branch, to address identified issues.
6. Branch Branding and Visual Branch Merchandise: RMH must ensuring effective branch branding,
ensuring every branch in his Region stands out and is well-equipped with prominent and well-placed lit
Glow Sign Boards (GSBs and Vertical GSBs), suitable quantity of branch merchandise, collaterals etc It
is also his/ her responsibility to ensure that no branch has abundance of marketing collaterals / marketing
material which lies unused or gets wasted later. Thus, his / her role does not end with just supplying this
material but also includes their best utilization to drive business impact and ensure nil wastage.
7. Branch Launch: Whenever a new branch is being opened, RMH is entrusted with preparing a detailed
report on the available opportunity in the branch’s catchment area and once the branch opening date is
finalized, he/she is expected to plan a detailed marketing plan with various new branch opening
activities that create awareness in the neighborhood and also drives footfall and business conversion for
the new branch.
8. Vendor Management: RMH is expected to bring with him/her a good network of vendors, marketing
agencies, partners, and collaborators with whom he can work closely to execute his marketing plans.
He/she should also have good negotiation skills to ensure he gets the best out of his partners without
compromising quality of execution.
+. Lead Management: RMH must also ensure that branches follow-up on leads generated through BTL
activities timely and effectively. He must ensure leads so generated are entered in CRM under correct
marketing activity source and converted aggressively to achieve targets.
10. Coordination for ATL Activities: RMH must coordinate with Corporate Office and monitor the
execution of the ATL Activities such as Newspaper Ad releases, Outdoor Campaigns, Cable TV
activities, TV Ads in Regional Channels etc Effectively and bring to the notice of seniors at CO North
Marketing department in case he/she observes any anomalies.
11. MIS: RMH must prepare a monthly MIS of the response generated by the local BTL Activities along
with other monitoring of ATL/BTL Campaigns. Timely execution of BTL activities as per CRM
schedule, sharing of periodic reports with 100% execution photographs is also an important part of his /
her role.
Job Type: Full-time
Salary: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Health insurance
Leave encashment
Provident Fund
Schedule:
Fixed shift
Supplemental pay types:
Quarterly bonus
Yearly bonus
Ability to commute/relocate:
Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Experience:
total work: 1 year (Preferred)
Management: 1 year (Preferred)
Language:
English (Preferred)
WHO WE ARE LOOKING FOR:
We are looking for energetic individuals with a passion for Marketing, who can ideate, plan and effectively
execute Regional, BTL Marketing Activities to support Muthoot Finance’s local Branches located within the
said Region assigned to the RMH. The main idea is to generate top quality leads through these BTL activities
and support branches and sales teams in achieving their business targets. They are also entrusted with driving
branch teams to actively persuade, and follow-up leads to convert them to and achieve their monthly and
quarterly business targets.
The desired RMH must be highly target oriented with a go-getter attitude and positive approach. He/she must
be a team player and must constantly evolve in sync with the market dynamics to offer innovations on a
regular basis. He/she also needs to be watchful of competitor’s intentions and activities and have capability to
quickly plan and carry-out counter competition activities in case competition gets aggressive. Extensive
travelling is an integral part of this profile and hence interested candidates must be open for travelling.
MINIMUM QUALIFICATIONS:
1. Graduation – Regular (Must), MBA/PGDBM – Regular (Preferred)
2. Minimum 2-3 years of relevant work experience in marketing domain, preferably with BFSI / Retail
exposure. Professionals with increased work experience will be treated differently.
3. Good communication skills, fairly good in written and spoken English
4. Excellent knowledge of MS Office
5. Age between 22-35 years
6. Extremely honest, committed and must possess highest degree of integrity.
ROLES & RESPONSIBILITIES:
1. Sales Approach and Target Orientation: The desired RMH candidate must have an excellent aptitude
for sales and marketing and must be very focused towards generating quality leads with maximum
probability for conversion. He/she must have a strong orientation to generate and bring new customers
to the branches and add new customers to our fold.
2. Exceptional Planning and Execution Skills: RMH must plan and execute the local flavored activities
for the branches of the Region allocated to the RMH to ensure that the branches achieve their monthly
and quarterly business targets of New Customer Acquisition for Gold Loan and Other Financial
Products. New customer acquisition (new KYC) is the primary metric on which an RMH’s effectiveness
will be measured and hence RMH’s primary focus must be to ensure his/her Region achieves its new
KYC target without fail.
3. Monitoring Skills: RMHs must coordinate with the branches and the vendors on a regular basis to
ensure the proper execution of the sanctioned regional BTL activities. He/she should have the ability to
take branch staff along and ensure the BTL activities are conducted effectively and collectively to create
top quality leads. He/she should also have the ability to foresee if there are any possible leakages or
misreporting being done at agency level and should be able to check it, plug it and correct it.
4. Competition Tracking & Monitoring: RMH should proactively visit branches of competitors and
prepare a counter competition strategy on a monthly / Quarterly basis to highlight what competitors are
doing in his Region at BTL level and how does he/she plan to counter it.
5. Branch visits: All branches of in his/her Region must be visited by the RMH at least once in every
Quarter to understand the on-ground issues, façade related branding issues, use/misuse of branch
collaterals and merchandise, understand the branch’s catchment area, competitors active in the
respective branch’s neighborhood and then finally plan and execute effective marketing initiatives which
are specific to the branch, to address identified issues.
6. Branch Branding and Visual Branch Merchandise: RMH must ensuring effective branch branding,
ensuring every branch in his Region stands out and is well-equipped with prominent and well-placed lit
Glow Sign Boards (GSBs and Vertical GSBs), suitable quantity of branch merchandise, collaterals etc It
is also his/ her responsibility to ensure that no branch has abundance of marketing collaterals / marketing
material which lies unused or gets wasted later. Thus, his / her role does not end with just supplying this
material but also includes their best utilization to drive business impact and ensure nil wastage.
7. Branch Launch: Whenever a new branch is being opened, RMH is entrusted with preparing a detailed
report on the available opportunity in the branch’s catchment area and once the branch opening date is
finalized, he/she is expected to plan a detailed marketing plan with various new branch opening
activities that create awareness in the neighborhood and also drives footfall and business conversion for
the new branch.
8. Vendor Management: RMH is expected to bring with him/her a good network of vendors, marketing
agencies, partners, and collaborators with whom he can work closely to execute his marketing plans.
He/she should also have good negotiation skills to ensure he gets the best out of his partners without
compromising quality of execution.
+. Lead Management: RMH must also ensure that branches follow-up on leads generated through BTL
activities timely and effectively. He must ensure leads so generated are entered in CRM under correct
marketing activity source and converted aggressively to achieve targets.
10. Coordination for ATL Activities: RMH must coordinate with Corporate Office and monitor the
execution of the ATL Activities such as Newspaper Ad releases, Outdoor Campaigns, Cable TV
activities, TV Ads in Regional Channels etc Effectively and bring to the notice of seniors at CO North
Marketing department in case he/she observes any anomalies.
11. MIS: RMH must prepare a monthly MIS of the response generated by the local BTL Activities along
with other monitoring of ATL/BTL Campaigns. Timely execution of BTL activities as per CRM
schedule, sharing of periodic reports with 100% execution photographs is also an important part of his /
her role.
Job Type: Full-time
Salary: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Health insurance
Leave encashment
Provident Fund
Schedule:
Fixed shift
Supplemental pay types:
Quarterly bonus
Yearly bonus
Ability to commute/relocate:
Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Experience:
total work: 1 year (Preferred)
Management: 1 year (Preferred)
Language:
English (Preferred)
💡 Quick Summary
Seeking a career-building opportunity? The Regional Marketing Manager position is now open for candidates interested in the Counter Sales Jobs sector. This role in Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.