Job Description
Position Summary: The Regional Marketing Manager will be responsible for strategy, planning and execution of all events and marketing activations for all brands in your respective region, with Marketing Manager's support. Management of Strategic marketing direction of all the brands in the region, in coherence to Annual Business plan and management of all marketing objectives, strategies and philosophies on time in full; Conceptualization, creation, planning, execution, recapping and post-evaluation of marketing events and programs, managing athletes and ambassadors and integrate all the platforms, Motorsports / Action Sports/Gaming & Monster Girls for the Brand. Integration of marketing pillars into key sales initiatives to build brand awareness for Monster Energy Portfolio and guide the reporting team into seamless execution of these pillars.
Essential Job Functions
• Manage planning and execution all events at all levels, including grassroots, sports & culture that are relevant to our key targeted consumers of Monster Energy and other brands with Marketing Manager support. Activate & leverage global, national, regional events & properties that fit within established regional market business plan -Leverage local media merchandising opportunities. Ensure that all branding/ logo use is acceptable at least at all events and activations and is approved and under the direction of the Director of Marketing.
• Entrench yourself & Monster Energy Portfolio into local Sports & Culture relevant to the brand and key targeted consumers. Entrench the Brand organically into relevant Sports, Gaming, Music & Culture with the right associations and use these platforms to develop new insightful ideas that brings the brand to life. Drive execution of all the ideas via Marketing Managers & Agencies.
• Recruit sampling teams for your respective region and guide Marketing Managers to Carry out large/Medium scale event based product sampling operations. Train and Manage these sampling teams via Marketing managers and ensure optimum sampling output for your region converting into right consumer recruitment into the brand.
• Manage Athletes, Ambassadors and Partners so that they truly understand the Brand and inspire the TG with the right messaging/content/organic integration. Drive brand awareness & engagement with amplification through earned and paid media.
• Work with Digital manager on different digital led activities or promotions focused towards your region and develop Branded Content videos with Athletes / Ambassadors to support the Digital plan.
• Annual Business planning (ABP) for the region, signed off with the Marketing Director and ensuring Quarterly execution of plans seamlessly, in co-ordination with Reporting Marketing Managers.
Essential Job Requirements
• Bachelor in Business or Marketing, with a Master degree if possible.
• 7 Years or more of experience in a Marketing Position
• 7 Years or more of experience in CPG Industry
• Microsoft PowerPoint, Excel, MS Word, and Outlook
• Fluent English. Clean driving record
Essential Job Functions
• Manage planning and execution all events at all levels, including grassroots, sports & culture that are relevant to our key targeted consumers of Monster Energy and other brands with Marketing Manager support. Activate & leverage global, national, regional events & properties that fit within established regional market business plan -Leverage local media merchandising opportunities. Ensure that all branding/ logo use is acceptable at least at all events and activations and is approved and under the direction of the Director of Marketing.
• Entrench yourself & Monster Energy Portfolio into local Sports & Culture relevant to the brand and key targeted consumers. Entrench the Brand organically into relevant Sports, Gaming, Music & Culture with the right associations and use these platforms to develop new insightful ideas that brings the brand to life. Drive execution of all the ideas via Marketing Managers & Agencies.
• Recruit sampling teams for your respective region and guide Marketing Managers to Carry out large/Medium scale event based product sampling operations. Train and Manage these sampling teams via Marketing managers and ensure optimum sampling output for your region converting into right consumer recruitment into the brand.
• Manage Athletes, Ambassadors and Partners so that they truly understand the Brand and inspire the TG with the right messaging/content/organic integration. Drive brand awareness & engagement with amplification through earned and paid media.
• Work with Digital manager on different digital led activities or promotions focused towards your region and develop Branded Content videos with Athletes / Ambassadors to support the Digital plan.
• Annual Business planning (ABP) for the region, signed off with the Marketing Director and ensuring Quarterly execution of plans seamlessly, in co-ordination with Reporting Marketing Managers.
Essential Job Requirements
• Bachelor in Business or Marketing, with a Master degree if possible.
• 7 Years or more of experience in a Marketing Position
• 7 Years or more of experience in CPG Industry
• Microsoft PowerPoint, Excel, MS Word, and Outlook
• Fluent English. Clean driving record
💡 Quick Summary
Seeking a career-building opportunity? The Regional Marketing Manager|IND position is now open for candidates interested in the Counter Sales Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.
