Job Description
JOB IDENTIFICATION:
Designation Regional Retail Marketing Manager Function Marketing
Reporting to National Head- Retail Marketing, HO Grade M5
Minimum Educational Qualifications required for the job. Any Graduate / MBA Minimum years of Experience required for the job. Min 5- 8 years in same role
Technical Competencies: Behavioural competencies
– Analytical & strong understanding of GT Business.
– Commercial acumen & critical thinking
– Training of ISD – Negotiation – Communication with multiple stakeholders
– Problem-solving
– Presentation skills
– Team Management
FUNCTIONAL OBJECTIVE OF THE POSITION:
Responsible for execution of the marketing strategy developed at corporate level and to strengthen the brand image through various brand visibility/ promotional initiative across the region assigned & to support the sales team to increase/enhance the secondary sales /Sell-out at regional level.
JOB RESPONSIBILTIES:
Timely Completion of Activities Planned
Responsible for timely execution of the marketing activities as per the plan in association with corporate office.
Adherence to the strict timelines and budget.
Coordination with the corporate office & other stakeholders for effective execution of the activities planned.
Formulate marketing plan based on various regional festivals.
Managing Dealer/Partner meet programs.
Vendor Management related to marketing activities.
ISD Management
Responsible for recruitment and training of the ISD’S & RSO.
Monitoring and governance of ISD & RSO Performance at CMI Counters.
Responsible for sell-out numbers assigned in coordination with the sales team.
Responsible for CMI connect application compliance by the ISD’S.
Product Display
Strategic branding initiatives as per the budget assigned to increase the brand visibility and brand coverage.
Ensuring Brand Visibility (In-shop Branding, Wall Displays, GSBs, Outdoor etc.)
Responsible for effective execution of branding initiatives at events and exhibitions as per directives received from corporate.
Ensure product and brand visibility at the counters.
Market Intelligence Report
Capture competitor’s activities across the region and share the same with corporate team.
Ensure proper understanding of competitors – Product, features etc. to counter branding initiatives
💡 Quick Summary
Seeking a career-building opportunity? The Regional Retail Marketing Manager Function Marketing position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Gurugram offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
