- Sells products by maintaining and expanding customer base and managing staff. - Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts. - Communicates job expectations by planning, monitoring, appraising, and reviewing job contributions, and employee enforcing policies and procedures. - Plans and reviews compensation strategies. - Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews. - Prepares and completes action plans and implements production, productivity, quality, and customer-service standards. - Resolves problems, completes audits, identifies trends, determines regional sales system improvements, and implements change when necessary. - Meets regional sales objectives by forecasting requirements, preparing an annual budget, scheduling expenditures analyzing variances, and initiating corrective actions. - Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives. - Maintains and expands customer base by counseling district sales representatives, building and maintaining rapport with key customers, and identifying new customer opportunities. - Recommends product lines by identifying new product opportunities or product, packaging, and service changes, surveying consumer needs and trends, and tracking competitors