Regional Sales Manager- Ontario-Atlantic region

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.


Purpose Statement
The Regional Sales Manager will be accountable for the execution of the Food Service Division (FSD) Strategic plan priorities and AOP objectives for Ontario and sales team. In addition to coordinating with national assets (Customer Marketing and Culinarian Team) against the growth management of assigned market targets.

This professional should live close to our Canadian headquarters in Woodbridge ON since a hybrid work schedule is required

Key Accountabilities and Outcomes
Leadership

Drives Associate performance and engagement via Rich’s Great Leader Drivers
Develop and train direct sales force in sales techniques and RPC infrastructure resulting in efficiency and incremental results
Conduct quarterly Performance & Objectives (P&O) conversations with each direct report focusing on individual strengths and individual develop plans
Mentor/Coach direct sales organization to their individual development plans resulting in enhanced associate development
Liaison to FSD and Canadian HQ in establishing process and procedures required for a direct sales force
Sales Management

Understand and execute assigned support of FSD (3) Strategic Plans
Flawlessly execute Playbook tactical imperatives
Co-Develop (with National Sales Manager) and execute market plans within assigned geography including:
Measured penetration of assigned 80/20 operator base holding and driving distribution – LLO’s
Aggressively driving distributor access and operator pull-through of New product priorities
Key segment support (Big-3/C&U/Street/etc...)
Achieve volume and margin plans by segment including: base solidification and growth, strategic category incremental growth, achieving new products targets, Platinum SKU objectives, and RONA/GM capture.
Build, and coordinate the execution of, individual market plans and quarterly governance structures including: Category/Segment/Operator specific targeting to tactically capture category share in every market.
Maintain transparent governance of all assigned market accountabilities: Volume/Sales by segment, customer type, budgets, promotional/event calendars, through pipeline and zone governance metrics
Support FSD intelligence capture initiatives
Knowledge, Skills, and Experience
Minimum 7 years in Food Service Industry sales or business development
Minimum 3 years of experience in managing a direct salesforce or brokers including demonstrated successful talent management knowledge and skills strongly preferred
Bachelors degree or post secondary education required (college/university diploma/degree) in marketing, business, economics or related field. MBA preferred.
Experience in managing teams and projects
Proven change management capabilities
Competency in influencing and negotiating
Solid written and verbal communications skills to include strong presentation skills
Solid understanding of product and P&L’s, strong business and financial acumen
Ability to multi-task, problem solve and troubleshoot
Competency in sales management and systems
Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint. Experience with Salesforce or other CRM
Travel up to 15% as needed #LI-RT1

In accordance with the Canadian Human Rights Act, Rich Products of Canada Limited, its subsidiaries and affiliates (“Rich’s”) will not discriminate against an applicant or employee on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, age, sex, record of offences, marital status, family status, handicap, ****** orientation or any other legally recognized protected basis under federal, provincial, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.


Applicants with disabilities may be entitled to reasonable accommodation under certain provincial or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.