Relationship Officer | Banking

Role Description

Designation: Relationship Officer (CA)

Grade: EB1 – Officer / EB2 – Assistant Manager

Legal Entity: Small Finance Bank

Business Unit: Retail Banking

Division: Liability Sales

Department: Sales

Travel required: Yes/No

Level of travel: Extensive (Local Travel)

Level: Executive

Job Dimension

Reporting To

Deputy Manager / Manager - Sales

Direct Reports

-

Indirect Reports

-

Geographic spread

Within the Geography limit of Branch

Purpose of the role:

· To acquire new to Bank liability relationships (Current Accounts / Deposits & HNI Clients) and strengthen these relationships through highest levels of service quality.

Key Responsibilities:

· Identify potential catchment areas of potential retail liabilities customers for Equitas Bank.

· Build a database of customer leads through references, opening stalls in areas where there are higher number of footfalls – like apartment complexes, shopping areas etc., door to door visits, distribution of pamphlets etc.

· Schedule meetings with potential liabilities customers and understand their requirement; thereafter presenting them with the most suitable products and explaining the features/benefits.

· Communicate clearly to customers on the requirements for various types of products & services – for example, charges for maintaining a locker, minimum balance to be maintained etc., and on the documents required to be submitted to bank with Equitas.

· Ensure that all customer documents are verified with originals and are handled with care and confidentiality.

· Complete all account opening related processes accurately so that the customer experience is enhanced and forms the foundation of a long relationship with the bank.

· Maintain continuous communication with customers on the status of their account opening process.

· Frequently communicate with newly signed up customers and assist them with additional products and services based on their requirements – for example, relevant loan products, investment products etc.

· Build reference network from newly signed up customers for potential leads.

· Regularly update Daily Sales Reports and discuss on the plans, action items, progress with the supervisor.

Indicative Tasks

Competencies

Business Prospective

Consistently delivers required business results; sets and achieves achievable, yet aggressive, goals; consistently complies with quality, service and productivity standards and meets deadlines; maintains focus on goals.

Result orientation

Identifies problems, involves others in seeking solutions, searches for best solutions; responds quickly to new challenges

Problem solving

Is able to maintain high performance levels under pressure and/or opposition and is able to maintain composure in the face of disappointments, criticism and/or rejection

Resilience

Deals with others in a manner that shows a capacity to understand and responds appropriately to their needs

Interpersonal Sensitivity/ People Skill

Desired Qualification & Experience :

· Graduation: (Please specify preferences, if any): Any Graduate

· Number of years of experience (range): 1 – 4 years.

· Type of companies/sector worked for: Banks/Insurance/Direct Sales like Credit Card, Pharma, Telecom, Consumer Durables like Water Purifiers, Vacuum Cleaners etc.

· Profile: The applicant should have been in a field sales role (he/she should be meeting customers in person on a daily basis to explain about products / follow up on previous meetings / courtesy calls with existing customers to explore additional client relationship strengthening opportunities). He/she should be presentable and should be able to articulate clearly.

· Hiring Criteria per Branch: A) 50% of the hiring budget for BDOs in the branch should be candidates with experience in Current Account or CASA acquisition and who have been earning incentives consistently. B) 30% of the hiring budget for BDOs in the branch can be candidates with direct sales experience from other industries like Insurance, Credit Cards, Pharma, Telecom, Consumer Durables, etc, who have been earning incentives consistently. C) 20% of the hiring budget for BDOs in the branch can be Fresher Graduates, preferably with certification from Banking Training Institutes / Sales Training Institutes.

· Selection: All BDOs should be interviewed in person by Immediate Supervisor and 2nd Level Supervisor followed by telephonic/personal interview with HR. In addition to the above hiring criteria, interviewers should evaluate candidates on the competencies listed below. Guidelines for evaluating candidates on the below competencies will be shared separately. Any deviations from hiring criteria given above can be approved only by the 3rd Level Supervisor after interviewing the candidate in person.

· Language(s): Working knowledge of English and fluency in regional language of the state applying for. Ability to speak in other regional languages would be an added advantage.

· Computer/technical skills (if any): Should be conversant in MS Office.

Job Types: Full-time, Regular / Permanent

Schedule:
• Day shift

Work Location: In person