Retail Marketing Executive

Role specifications

Qualification

Basic Qualification / Education / Vocational Training

Master’s degree is preferable but education isn’t a pre-requisite. More focused on the work experience and industry. With 2-3 years of work experience in Pharmacy Retail, Agency, Retail MARCOM set-up

Advanced

Qualification / Certification / Specialist Training

MS Office, proficient in Powerpoint and excel

Experience

Minimum Experience

2-3 years

Specific / Relevant Experience

1-2 years

Job interactions

Key internal interaction with

Nature of interaction

· MARCOM Team

· Campaign execution

· Budget tracker and commitment control

· Monthly marketing newsletters

· Business as usual marketing requirements

· Finance Team

· Finance follow-ups for payments

· Documentation

· Vendor management

· Cross-functional teams

· Collaborating with cross-functional teams, such as Ops, product development, ANL, AIB teams to execute 360 degree marketing plans.

·

Key external interaction with

Nature of interaction

· Agency

N/A

· Executional vendors

· Collaborating with the external vendor for campaign execution

Objective

The role incumbent is responsible for – A generalist role which is responsible for day to day functioning and reporting of the marketing efforts towards business growth and KPIs

Key responsibilities

1

Primary Responsibility to be listed

· Campaign execution

· Budget tracker and commitment control

· Monthly marketing newsletters

· Business as usual marketing requirements

2

Primary Responsibility to be listed

· Collaborating with cross-functional teams, such as Ops, product development, ANL, AIB teams to create 360 degree marketing plans.

· Finance follow-ups for payments

· Documentation

· Vendor management