Job Description
About Gap
Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.
We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.
About the Role
As a Brand Associate, you’re an integral part of our team and bring our brand to life for our customers. You’re responsible for engaging and connecting with our customers by providing excellent customer service resulting in brand loyalty. You’re an expert in product and use your knowledge and experience to educate, inform, inspire and wardrobe the customer. Through collaboration with your leadership team, you’ll deliver a best-in-class customer experience using an omni-channel approach. .
What You'll Do
All associates are expected to become experts of the brand's selling behaviors, leveraging these behaviors with every customer who walks through our doors and allowing us to provide a premium customer experience.
Acknowledge and assist customers; locate merchandise efficiently using various methods; answer questions quickly and accurately
Offer style and outfit suggestions to the customer, utilizing mannequins and displays for inspiration
Promote loyalty by educating customers about our loyalty programs
Leverage omni channel offerings to deliver a frictionless customer experience
Support sales floor, fitting room, check out, and back of house processes, as required
Courteous and responsive to internal/external request
Exchange and verifies job related information to provide support
Who You Are
Good communicator with the ability to utilize technology effectively and engage with customers and your team to meet goals
Problem solver with a focus on continuous improvement, who is always learning, open to feedback and takes action as required
Able to handle customer interactions and potential issues/concerns courteously and professionally
Use basic information-gathering skills to solve problems
Ability to learn procedural knowledge acquired through on- the-job training
Benefits at Gap
Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic, Old Navy and Athleta, 30% off at Outlet, and 10% off markdowns at Gap, Banana Republic and Outlet.
Competitive Paid Time Off plans.
Company match for donations and volunteer time
Registered Retirement Savings Plan
Employee stock purchase plan.
Medical, dental, vision and life insurance.
Virtual health care 24/7
Maternity/Parental Top Up.
See more of the benefits we offer.
For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2026, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.
We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.
About the Role
As a Brand Associate, you’re an integral part of our team and bring our brand to life for our customers. You’re responsible for engaging and connecting with our customers by providing excellent customer service resulting in brand loyalty. You’re an expert in product and use your knowledge and experience to educate, inform, inspire and wardrobe the customer. Through collaboration with your leadership team, you’ll deliver a best-in-class customer experience using an omni-channel approach. .
What You'll Do
All associates are expected to become experts of the brand's selling behaviors, leveraging these behaviors with every customer who walks through our doors and allowing us to provide a premium customer experience.
Acknowledge and assist customers; locate merchandise efficiently using various methods; answer questions quickly and accurately
Offer style and outfit suggestions to the customer, utilizing mannequins and displays for inspiration
Promote loyalty by educating customers about our loyalty programs
Leverage omni channel offerings to deliver a frictionless customer experience
Support sales floor, fitting room, check out, and back of house processes, as required
Courteous and responsive to internal/external request
Exchange and verifies job related information to provide support
Who You Are
Good communicator with the ability to utilize technology effectively and engage with customers and your team to meet goals
Problem solver with a focus on continuous improvement, who is always learning, open to feedback and takes action as required
Able to handle customer interactions and potential issues/concerns courteously and professionally
Use basic information-gathering skills to solve problems
Ability to learn procedural knowledge acquired through on- the-job training
Benefits at Gap
Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic, Old Navy and Athleta, 30% off at Outlet, and 10% off markdowns at Gap, Banana Republic and Outlet.
Competitive Paid Time Off plans.
Company match for donations and volunteer time
Registered Retirement Savings Plan
Employee stock purchase plan.
Medical, dental, vision and life insurance.
Virtual health care 24/7
Maternity/Parental Top Up.
See more of the benefits we offer.
For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2026, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
💡 Quick Summary
Seeking a career-building opportunity? The Retail Sales Associate position is now open for candidates interested in the Counter Sales Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.
