Job Description
About Us
Sadhna.co is a fast-growing Indian D2C brand in the sacred fragrance and wellness space — bambooless incense, havan cups, attar sprays. Our products are rooted in ritual and purity, and we need someone who can turn first-time buyers into lifelong customers through meaningful, well-timed communication.
Role Overview
We currently have zero retention marketing infrastructure. No email flows, no WhatsApp automations, no post-purchase sequences. You will build this entire function from scratch. This is a high-ownership role where you will directly impact repeat purchase rates, customer lifetime value, and overall profitability. You will report directly to the founder.
Key Responsibilities
Retention Infrastructure Setup — Build the entire retention marketing stack from ground up, including tool selection, integration with Shopify, and flow architecture across email, SMS, and WhatsApp.
Automated Flow Creation — Design and launch core lifecycle flows: welcome series, abandoned cart recovery, post-purchase follow-up, reorder reminders, win-back campaigns, and review/referral requests.
WhatsApp Marketing — Build a WhatsApp-first communication strategy suited to our audience. Our customers are devotional, ritualistic buyers — the tone must feel personal, respectful, and rooted in tradition, not salesy.
Campaign Calendar — Plan and execute broadcast campaigns around festivals (Navratri, Diwali, Makar Sankranti, Shravan), new product launches, seasonal offers, and restocking nudges.
Segmentation & Personalisation — Segment customers by purchase behaviour, product category, order frequency, AOV, and geography. Build targeted campaigns for each segment rather than blasting the entire list.
Revenue Attribution — Track and report retention revenue as a percentage of total revenue. Build dashboards showing flow performance, open rates, click rates, conversion rates, and revenue per recipient.
Customer Insights — Mine post-purchase data, support tickets, and reviews to identify patterns in why customers reorder, churn, or gift products. Feed these insights back to the founder and marketing team.
Cross-Team Collaboration — Work with the design team for email/WhatsApp creative assets, the customer support team for feedback loops, and the performance marketing manager to align acquisition and retention strategies.
Must-Have Requirements
2–4 years of hands-on experience in retention/CRM/lifecycle marketing for a D2C or e-commerce brand in India. Proven experience setting up and managing email and WhatsApp marketing flows using tools like Klaviyo, WebEngage, MoEngage, Wigzo, or similar platforms. Strong understanding of customer lifecycle stages and how to design communication for each stage. Experience with Shopify integration for customer data, order triggers, and segmentation. Ability to write compelling copy in Hindi and English that feels human, not templated. Comfort with data — you should be able to read cohort analyses, track repeat purchase rates, and calculate customer lifetime value.
Good-to-Have
Experience with spiritual, wellness, fragrance, or FMCG product categories. Understanding of COD customer behaviour — how it differs from prepaid in terms of retention and trust-building. Experience building referral or loyalty programmes for D2C brands. Familiarity with SMS marketing and RCS messaging. Experience improving repeat purchase rate from below 15% to above 25%.
What You'll Get
The rare opportunity to build an entire function from zero — with full ownership and no legacy mess to clean up. Direct access to the founder with complete transparency on business numbers, customer data, and brand strategy. A brand with deep emotional resonance and a loyal customer base waiting to be nurtured. Support from a 3-person design team for creative assets. Performance-linked bonuses tied to retention revenue and repeat purchase rate milestones. A fast-moving environment where your work directly compounds over time.
Interview Process
Round 1: Portfolio review — share examples of retention flows you've built, tools you've used, and metrics you've moved. Round 2: Live assignment — review our current customer data and propose a 60-day retention roadmap with flow priorities and expected impact. Round 3: Founder conversation — culture fit, long-term alignment, and offer discussion.
How to Apply
Email your CV and cover letter to gautam@sadhna.co with the subject line "Retention Marketing Manager Application." Include: (a) brands you've worked with and retention metrics you've improved, (b) tools/platforms you've hands-on experience with, and (c) your availability to join. Applications without a cover letter will not be considered.
Sadhna.co is a fast-growing Indian D2C brand in the sacred fragrance and wellness space — bambooless incense, havan cups, attar sprays. Our products are rooted in ritual and purity, and we need someone who can turn first-time buyers into lifelong customers through meaningful, well-timed communication.
Role Overview
We currently have zero retention marketing infrastructure. No email flows, no WhatsApp automations, no post-purchase sequences. You will build this entire function from scratch. This is a high-ownership role where you will directly impact repeat purchase rates, customer lifetime value, and overall profitability. You will report directly to the founder.
Key Responsibilities
Retention Infrastructure Setup — Build the entire retention marketing stack from ground up, including tool selection, integration with Shopify, and flow architecture across email, SMS, and WhatsApp.
Automated Flow Creation — Design and launch core lifecycle flows: welcome series, abandoned cart recovery, post-purchase follow-up, reorder reminders, win-back campaigns, and review/referral requests.
WhatsApp Marketing — Build a WhatsApp-first communication strategy suited to our audience. Our customers are devotional, ritualistic buyers — the tone must feel personal, respectful, and rooted in tradition, not salesy.
Campaign Calendar — Plan and execute broadcast campaigns around festivals (Navratri, Diwali, Makar Sankranti, Shravan), new product launches, seasonal offers, and restocking nudges.
Segmentation & Personalisation — Segment customers by purchase behaviour, product category, order frequency, AOV, and geography. Build targeted campaigns for each segment rather than blasting the entire list.
Revenue Attribution — Track and report retention revenue as a percentage of total revenue. Build dashboards showing flow performance, open rates, click rates, conversion rates, and revenue per recipient.
Customer Insights — Mine post-purchase data, support tickets, and reviews to identify patterns in why customers reorder, churn, or gift products. Feed these insights back to the founder and marketing team.
Cross-Team Collaboration — Work with the design team for email/WhatsApp creative assets, the customer support team for feedback loops, and the performance marketing manager to align acquisition and retention strategies.
Must-Have Requirements
2–4 years of hands-on experience in retention/CRM/lifecycle marketing for a D2C or e-commerce brand in India. Proven experience setting up and managing email and WhatsApp marketing flows using tools like Klaviyo, WebEngage, MoEngage, Wigzo, or similar platforms. Strong understanding of customer lifecycle stages and how to design communication for each stage. Experience with Shopify integration for customer data, order triggers, and segmentation. Ability to write compelling copy in Hindi and English that feels human, not templated. Comfort with data — you should be able to read cohort analyses, track repeat purchase rates, and calculate customer lifetime value.
Good-to-Have
Experience with spiritual, wellness, fragrance, or FMCG product categories. Understanding of COD customer behaviour — how it differs from prepaid in terms of retention and trust-building. Experience building referral or loyalty programmes for D2C brands. Familiarity with SMS marketing and RCS messaging. Experience improving repeat purchase rate from below 15% to above 25%.
What You'll Get
The rare opportunity to build an entire function from zero — with full ownership and no legacy mess to clean up. Direct access to the founder with complete transparency on business numbers, customer data, and brand strategy. A brand with deep emotional resonance and a loyal customer base waiting to be nurtured. Support from a 3-person design team for creative assets. Performance-linked bonuses tied to retention revenue and repeat purchase rate milestones. A fast-moving environment where your work directly compounds over time.
Interview Process
Round 1: Portfolio review — share examples of retention flows you've built, tools you've used, and metrics you've moved. Round 2: Live assignment — review our current customer data and propose a 60-day retention roadmap with flow priorities and expected impact. Round 3: Founder conversation — culture fit, long-term alignment, and offer discussion.
How to Apply
Email your CV and cover letter to gautam@sadhna.co with the subject line "Retention Marketing Manager Application." Include: (a) brands you've worked with and retention metrics you've improved, (b) tools/platforms you've hands-on experience with, and (c) your availability to join. Applications without a cover letter will not be considered.
💡 Quick Summary
Seeking a career-building opportunity? The Retention Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Ghaziabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.