Job Description
Full–time
Experience: 5+ years
Notice Period: Immediate - 30 days
Location: Gurgaon (work from Office)
Job Description:
Skills Required:
• 5+ Years of experience in Retention, Revenue, Branding, Brand Positioning, and Digital Marketing.
• Proven working experience as Brand Manager or an equivalent position
• Prior experience in real-money gaming, precisely fantasy sports, the company will be a plus
• Proven ability to scale games
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target players and devising effective strategies to give them the right experience
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with the latest trends and marketing best practices
Mandatory Tools:
· Clever tap, Mo engages, Web Engage, Net-core
· Daumauwau Daily/Weekly/Monthly Analysis
· Tableau, SQL, Microsoft Office tools, apps flyer
· Cohart
Job-Responsibilities:
· Take care of leading metrics like M0-M3 Retention
· Should be analytical in his approach
· Analyse brand positioning and consumer segments to rightly target them
· Lead the creative and brand positioning of our product(s) in all retention campaigns
· Grow our brand and build communities among Real Money Gaming enthusiasts
· Grow games and drive CAC to LTV numbers
· Should lead our player engagement plan and devise region-specific strategies basis the gathered insights
· Manage a team of marketing people working on Retention & Brand initiatives
· Lead creative development efforts for our product(s) for all social media platforms
· Lead the social media strategy for our games and create engaging campaigns across platforms
· Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
· Monitor market trends, research consumer markets, and competitors’ activities
· Work closely with media planning agencies, production houses, and market research companies
Experience: 5+ years
Notice Period: Immediate - 30 days
Location: Gurgaon (work from Office)
Job Description:
Skills Required:
• 5+ Years of experience in Retention, Revenue, Branding, Brand Positioning, and Digital Marketing.
• Proven working experience as Brand Manager or an equivalent position
• Prior experience in real-money gaming, precisely fantasy sports, the company will be a plus
• Proven ability to scale games
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target players and devising effective strategies to give them the right experience
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with the latest trends and marketing best practices
Mandatory Tools:
· Clever tap, Mo engages, Web Engage, Net-core
· Daumauwau Daily/Weekly/Monthly Analysis
· Tableau, SQL, Microsoft Office tools, apps flyer
· Cohart
Job-Responsibilities:
· Take care of leading metrics like M0-M3 Retention
· Should be analytical in his approach
· Analyse brand positioning and consumer segments to rightly target them
· Lead the creative and brand positioning of our product(s) in all retention campaigns
· Grow our brand and build communities among Real Money Gaming enthusiasts
· Grow games and drive CAC to LTV numbers
· Should lead our player engagement plan and devise region-specific strategies basis the gathered insights
· Manage a team of marketing people working on Retention & Brand initiatives
· Lead creative development efforts for our product(s) for all social media platforms
· Lead the social media strategy for our games and create engaging campaigns across platforms
· Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
· Monitor market trends, research consumer markets, and competitors’ activities
· Work closely with media planning agencies, production houses, and market research companies
💡 Quick Summary
Seeking a career-building opportunity? The Retention Marketing Manager position is now open for candidates interested in the MIS Executive sector. This role in Gurugram offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.
