Job Description
Merry People is an Australian-founded direct-to-consumer footwear brand best known for its waterproof boots, designed for everyday use across work, travel and outdoor life. The business sells primarily online and operates across Australia, the UK and the US, with international markets representing a growing share of revenue.
The company has grown significantly in recent years through digital acquisition, product expansion and strong customer loyalty. With acquisition now well established, the next phase of growth is focused on increasing repeat purchase rate, customer lifetime value and the overall performance of CRM.
Merry People is now hiring a Retention Marketing Manager to own CRM and lifecycle marketing across email and SMS.
The Role
This role is responsible for retention and CRM across all markets and will own email and SMS performance end-to-end. The role sits within the eCommerce team and works closely with Brand, Performance Marketing and Merchandise to ensure CRM activity aligns with product launches, seasonal demand and marketing campaigns.
This is a hands-on role in a growing business. The successful candidate will be responsible for both strategy and execution.
Responsibilities
Own and manage email and SMS marketing across all markets
Plan and execute weekly campaign calendars
Build and optimise lifecycle flows (welcome, browse abandon, cart abandon, post-purchase, win-back, etc.)
Develop and manage customer segmentation across lifecycle stage, behaviour and geography
Run A/B tests across subject lines, content, timing and segmentation
Report on CRM performance, including revenue contribution, engagement and repeat purchase behaviour
Work closely with Brand and Performance teams on campaign planning and audience strategy
Align CRM activity with product launches, seasonal peaks and inventory availability
Identify opportunities to improve repeat purchase rate and customer lifetime value
Support growth of the email and SMS database
About You
3+ years experience in retention, lifecycle or CRM marketing
Experience working in an eCommerce or direct-to-consumer business
Strong hands-on experience with Klaviyo or a similar ESP
Experience building lifecycle flows and segmentation strategies
Comfortable analysing performance data and running experiments
Able to manage campaign planning and execution end-to-end
Comfortable working cross-functionally with brand, digital and commercial teams
Happy working in a hands-on role in a growing business
Why This Role
Own the retention function in a growing global DTC brand
Work across Australia, UK and US markets
High level of ownership and autonomy
Combination of strategy and hands-on execution
Work closely with product, brand and performance teams
Opportunity to build and improve the lifecycle marketing program as the business scales
Supporting Info
Abbotsford office. Hybrid work, 3 days in, 2 at home
$100-120k + super
Warm, inclusive and non-hierarchical team culture
Free gumboots!
Apply below or email matt@ponyexpresstalent.com
The company has grown significantly in recent years through digital acquisition, product expansion and strong customer loyalty. With acquisition now well established, the next phase of growth is focused on increasing repeat purchase rate, customer lifetime value and the overall performance of CRM.
Merry People is now hiring a Retention Marketing Manager to own CRM and lifecycle marketing across email and SMS.
The Role
This role is responsible for retention and CRM across all markets and will own email and SMS performance end-to-end. The role sits within the eCommerce team and works closely with Brand, Performance Marketing and Merchandise to ensure CRM activity aligns with product launches, seasonal demand and marketing campaigns.
This is a hands-on role in a growing business. The successful candidate will be responsible for both strategy and execution.
Responsibilities
Own and manage email and SMS marketing across all markets
Plan and execute weekly campaign calendars
Build and optimise lifecycle flows (welcome, browse abandon, cart abandon, post-purchase, win-back, etc.)
Develop and manage customer segmentation across lifecycle stage, behaviour and geography
Run A/B tests across subject lines, content, timing and segmentation
Report on CRM performance, including revenue contribution, engagement and repeat purchase behaviour
Work closely with Brand and Performance teams on campaign planning and audience strategy
Align CRM activity with product launches, seasonal peaks and inventory availability
Identify opportunities to improve repeat purchase rate and customer lifetime value
Support growth of the email and SMS database
About You
3+ years experience in retention, lifecycle or CRM marketing
Experience working in an eCommerce or direct-to-consumer business
Strong hands-on experience with Klaviyo or a similar ESP
Experience building lifecycle flows and segmentation strategies
Comfortable analysing performance data and running experiments
Able to manage campaign planning and execution end-to-end
Comfortable working cross-functionally with brand, digital and commercial teams
Happy working in a hands-on role in a growing business
Why This Role
Own the retention function in a growing global DTC brand
Work across Australia, UK and US markets
High level of ownership and autonomy
Combination of strategy and hands-on execution
Work closely with product, brand and performance teams
Opportunity to build and improve the lifecycle marketing program as the business scales
Supporting Info
Abbotsford office. Hybrid work, 3 days in, 2 at home
$100-120k + super
Warm, inclusive and non-hierarchical team culture
Free gumboots!
Apply below or email matt@ponyexpresstalent.com
💡 Quick Summary
Seeking a career-building opportunity? The Retention Marketing Manager | Merry People position is now open for candidates interested in the Back Office Jobs sector. This role in Abbotsford offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Back Office Jobs is a plus.