Job Description
Full job description
Role Summary
Edu Plus Now is seeking a passionate and results-oriented Assistant Manager – Digital Marketing to lead and scale the organization’s digital presence, brand visibility, and lead generation initiatives. The role involves planning, executing, and optimizing multi-channel digital marketing strategies while managing campaigns, analytics, and team development.
The ideal candidate will combine strategic thinking with hands-on execution to drive measurable marketing outcomes and business growth.
Key ResponsibilitiesDigital Strategy & Campaign Management
Oversee end-to-end digital marketing initiatives including email marketing, database marketing, display advertising, website campaigns, SEO, and ORM
Plan, execute, and monitor digital campaigns aligned with business objectives
Develop and manage campaign budgets and optimize ROI
Lead Generation & Growth
Drive quality lead generation through digital channels
Design and implement performance-driven growth strategies
Create compelling ad copies across multiple digital platforms
Social Media & Brand Management
Manage and grow social media platforms and engagement strategies
Respond to social media inquiries and maintain brand reputation
Create and promote content for courses, events, and campaigns
Analytics & Performance Optimization
Track and evaluate key performance metrics including traffic, engagement, conversions, and campaign ROI
Prepare marketing dashboards and performance reports
Analyze campaign data and provide actionable insights
Team & Stakeholder Management
Coordinate with advertising agencies and media partners
Build and develop an in-house digital marketing team
Stay updated with industry trends, tools, and emerging technologies
Technical & SEO Responsibilities
Handle SEO strategy and implementation
Work closely with website teams; understanding of PHP-based environments preferred
Candidate Requirements
Bachelor’s degree in Computer Engineering or equivalent (MBA/Marketing exposure preferred)
3–5+ years of experience in Digital Marketing or Advertising, including leadership responsibilities
Strong understanding of social media platforms, digital marketing best practices, and website analytics tools
Working knowledge of SEO and performance marketing
Basic understanding of PHP or website backend environments
Excellent communication, analytical, and creative problem-solving skills
Up-to-date with digital marketing trends, tools, and technologies
Key Competencies
Digital Marketing Strategy
Performance Marketing & Lead Generation
Campaign Optimization
SEO & Content Marketing
Marketing Analytics & Reporting
Team Leadership & Stakeholder Management
Why Join Edu Plus Now?
Opportunity to lead digital growth for a rapidly expanding EdTech brand
Work with a reputed educational initiative of VIT Pune
High ownership and strategic exposure
Performance-driven and innovation-focused work culture
Job Type: Full-time
Pay: ₹500,000.00 - ₹1,500,000.00 per month
Work Location: In person
Role Summary
Edu Plus Now is seeking a passionate and results-oriented Assistant Manager – Digital Marketing to lead and scale the organization’s digital presence, brand visibility, and lead generation initiatives. The role involves planning, executing, and optimizing multi-channel digital marketing strategies while managing campaigns, analytics, and team development.
The ideal candidate will combine strategic thinking with hands-on execution to drive measurable marketing outcomes and business growth.
Key ResponsibilitiesDigital Strategy & Campaign Management
Oversee end-to-end digital marketing initiatives including email marketing, database marketing, display advertising, website campaigns, SEO, and ORM
Plan, execute, and monitor digital campaigns aligned with business objectives
Develop and manage campaign budgets and optimize ROI
Lead Generation & Growth
Drive quality lead generation through digital channels
Design and implement performance-driven growth strategies
Create compelling ad copies across multiple digital platforms
Social Media & Brand Management
Manage and grow social media platforms and engagement strategies
Respond to social media inquiries and maintain brand reputation
Create and promote content for courses, events, and campaigns
Analytics & Performance Optimization
Track and evaluate key performance metrics including traffic, engagement, conversions, and campaign ROI
Prepare marketing dashboards and performance reports
Analyze campaign data and provide actionable insights
Team & Stakeholder Management
Coordinate with advertising agencies and media partners
Build and develop an in-house digital marketing team
Stay updated with industry trends, tools, and emerging technologies
Technical & SEO Responsibilities
Handle SEO strategy and implementation
Work closely with website teams; understanding of PHP-based environments preferred
Candidate Requirements
Bachelor’s degree in Computer Engineering or equivalent (MBA/Marketing exposure preferred)
3–5+ years of experience in Digital Marketing or Advertising, including leadership responsibilities
Strong understanding of social media platforms, digital marketing best practices, and website analytics tools
Working knowledge of SEO and performance marketing
Basic understanding of PHP or website backend environments
Excellent communication, analytical, and creative problem-solving skills
Up-to-date with digital marketing trends, tools, and technologies
Key Competencies
Digital Marketing Strategy
Performance Marketing & Lead Generation
Campaign Optimization
SEO & Content Marketing
Marketing Analytics & Reporting
Team Leadership & Stakeholder Management
Why Join Edu Plus Now?
Opportunity to lead digital growth for a rapidly expanding EdTech brand
Work with a reputed educational initiative of VIT Pune
High ownership and strategic exposure
Performance-driven and innovation-focused work culture
Job Type: Full-time
Pay: ₹500,000.00 - ₹1,500,000.00 per month
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Return to Search ResultJob Post Details Assistant Manager – Digital Marketing position is now open for candidates interested in the Event Management Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Event Management Jobs is a plus.