Job Description
The person in this position must have a genuine desire to care first and foremost for our community and develop that personal relationship with our fans and followers. This role blends both community management (engaging with and responding to consumer/community comments, posts, texts, etc… in our brand voice) and social media management (using social media as an acquisition channel to spark conversations and get our community engaged).
About Roller Rabbit
We are a feel-good company! We strive to feel good by finding the joy in life. To us, it's the journey not the destination. We believe feeling good is something to strive for in every area and season of life. It's our mission to find the magic in every moment. While we resonate with many things, to us, fun, vibrancy and togetherness are the pillars of a feel-good life that represent how we see the world, and how our community sees itself. Today’s Roller Rabbit is a full lifestyle brand featuring home goods, loungewear, ready to wear, accessories, and of course, the softest pajamas around!
Description
We are a brand that was born on social media – so needless to say, this position and our community is of the utmost importance to the growth and survival of our brand and our movement! This position is first and foremost about utilizing various tools and channels to strengthen and grow our community. This includes (and is not limited to): social media channels as well as mobile app platforms.
The person in this position must have a genuine desire to care first and foremost for our community and develop that personal relationship with our fans and followers. This role blends both community management (engaging with and responding to consumer/community comments, posts, texts, etc… in our brand voice) and social media management (using social media as an acquisition channel to spark conversations and get our community engaged).
The Social Media Coordinator will report directly to the Director of Communications.
Key Responsibilities:
Manage all social media platforms by assisting in the creation of content and owning the scheduling and publishing process (Includes: Instagram, TikTok, Facebook)).
Timely response (48 hour) to fans/followers/consumers’ comments on paid and organic social posts across FB, Instagram, and other social media platforms
Cultivate relationships with our community through these platforms in our brand voice with the goal to drive conversion and brand loyalty.
Bring fresh ideas to the marketing team to strengthen the bond of our community and consumers and build the brand movement.
Assist in content curation and idea generation to support product launches, GWP and social focused campaigns (i.e. 12 Days).
Execute on all aspects of influencer outreach and seeding processes.
Enable growth and strength of our community by assisting in special projects to help continue to growth the brand voice on new social media platforms (i.e. TikTok, mobile, etc)
Stay up to date on all social trends and growth techniques on all social platforms to grow the community.
Conduct monthly performance analyses of social media posts, paid media and blog to identify social content resonance, channel performance, click to conversion, and campaign effectiveness.
Track performance against key KPIs across these platforms to optimize and grow.
Find efficiencies while building a best practices community management playbook (inclusive of applications, marcos, and tricks of the trade)
Qualifications:
Bachelor’s Degree in Communications, Marketing, PR or advertising (or a related field)
Experience using social media management/analytic tools (i.e Unum, Sprout, Shopify Analytics etc.)
1-3 years experience creating content and managing social media platforms
Expertise with Instagram, Facebook, Twitter, Linkedin, Snapchat, Pinterest, TikTok.
Real time response is in your DNA.
Enthusiasm for women’s wear and passionate about the brand and mission
Detail Oriented
Highly organized
Able to multi-task
Strong individual work ethic with ability to work as part of a team
Benefits:
Medical, Dental & Vision Insurance
Roller Rabbit Discount and Allowance
Unlimited PTO
Hybrid work schedule - 3 days in office 2 days remote
Weekly lunch in office
Summer Fridays
Salary
About Roller Rabbit
We are a feel-good company! We strive to feel good by finding the joy in life. To us, it's the journey not the destination. We believe feeling good is something to strive for in every area and season of life. It's our mission to find the magic in every moment. While we resonate with many things, to us, fun, vibrancy and togetherness are the pillars of a feel-good life that represent how we see the world, and how our community sees itself. Today’s Roller Rabbit is a full lifestyle brand featuring home goods, loungewear, ready to wear, accessories, and of course, the softest pajamas around!
Description
We are a brand that was born on social media – so needless to say, this position and our community is of the utmost importance to the growth and survival of our brand and our movement! This position is first and foremost about utilizing various tools and channels to strengthen and grow our community. This includes (and is not limited to): social media channels as well as mobile app platforms.
The person in this position must have a genuine desire to care first and foremost for our community and develop that personal relationship with our fans and followers. This role blends both community management (engaging with and responding to consumer/community comments, posts, texts, etc… in our brand voice) and social media management (using social media as an acquisition channel to spark conversations and get our community engaged).
The Social Media Coordinator will report directly to the Director of Communications.
Key Responsibilities:
Manage all social media platforms by assisting in the creation of content and owning the scheduling and publishing process (Includes: Instagram, TikTok, Facebook)).
Timely response (48 hour) to fans/followers/consumers’ comments on paid and organic social posts across FB, Instagram, and other social media platforms
Cultivate relationships with our community through these platforms in our brand voice with the goal to drive conversion and brand loyalty.
Bring fresh ideas to the marketing team to strengthen the bond of our community and consumers and build the brand movement.
Assist in content curation and idea generation to support product launches, GWP and social focused campaigns (i.e. 12 Days).
Execute on all aspects of influencer outreach and seeding processes.
Enable growth and strength of our community by assisting in special projects to help continue to growth the brand voice on new social media platforms (i.e. TikTok, mobile, etc)
Stay up to date on all social trends and growth techniques on all social platforms to grow the community.
Conduct monthly performance analyses of social media posts, paid media and blog to identify social content resonance, channel performance, click to conversion, and campaign effectiveness.
Track performance against key KPIs across these platforms to optimize and grow.
Find efficiencies while building a best practices community management playbook (inclusive of applications, marcos, and tricks of the trade)
Qualifications:
Bachelor’s Degree in Communications, Marketing, PR or advertising (or a related field)
Experience using social media management/analytic tools (i.e Unum, Sprout, Shopify Analytics etc.)
1-3 years experience creating content and managing social media platforms
Expertise with Instagram, Facebook, Twitter, Linkedin, Snapchat, Pinterest, TikTok.
Real time response is in your DNA.
Enthusiasm for women’s wear and passionate about the brand and mission
Detail Oriented
Highly organized
Able to multi-task
Strong individual work ethic with ability to work as part of a team
Benefits:
Medical, Dental & Vision Insurance
Roller Rabbit Discount and Allowance
Unlimited PTO
Hybrid work schedule - 3 days in office 2 days remote
Weekly lunch in office
Summer Fridays
Salary
💡 Quick Summary
Seeking a career-building opportunity? The Return to Search ResultJob Post Details Social Media and Content Creation Coordinator position is now open for candidates interested in the Helper Jobs sector. This role in New York offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Helper Jobs is a plus.
