Job Description
Position Summary
We are seeking a highly analytical and detail-oriented Revenue & Marketing Analyst to support pricing strategy, competitive intelligence, and marketing performance across a multifamily portfolio. This role sits at the intersection of Revenue Management, Marketing, and Leasing Operations, playing a critical role in analyzing market trends, optimizing pricing strategies, and improving marketing effectiveness.
The ideal candidate is both data-driven and operationally strong, with the ability to translate complex data into actionable insights.
Essential Duties and Responsibilities:
Market Intelligence & Competitive Analysis
• Collect and analyze feedback from leasing teams and sales leadership regarding competitor activity
• Monitor trends in pricing, concessions, availability, and leasing strategies across competing properties
• Develop and maintain detailed competitor reports using real-time market data
• Track changes in the competitive landscape and identify risks and opportunities
• Review and validate competitors identified during tours
Revenue & Pricing Analytics
• Analyze internal and external data to evaluate appropriate rental pricing by unit type
• Support pricing strategy by synthesizing:
• Market conditions
• Internal financial performance
• Make-ready, rehab, and marketing costs
• Monitor performance of pricing decisions against budget and occupancy goals
• Maintain detailed building- and unit-level datasets to support forecasting and future strategy
• Support renewal pricing, unit availability reporting, and SKU model updates
• Update velocity projections and audit key reports (cost of sales, lease start dates, expirations, etc.)
Data Management & Reporting
• Manage and maintain data integrity within HelloData and internal systems
• Ensure consistency across market surveys, pricing data, and reporting platforms
• Create and distribute recurring reports on:
• Market trends
• Competitor positioning
• Pricing insights
• Build dashboards and summaries for leadership decision-making
Marketing Analytics & Performance
• Monitor marketing performance, lead generation, and ROI across the portfolio
• Analyze campaign effectiveness and recommend optimizations
• Track performance across ILS platforms (Apartments.com, Zillow, Google, etc.)
• Support digital campaign performance across search, display, and social channels
• Provide recommendations to improve marketing efficiency and leasing conversion
Website & Digital Optimization
• Monitor website performance, SEO rankings, and organic traffic
• Ensure online listing optimization across platforms such as Apartments.com, Zillow and Google.
• Manage content updates and coordinate improvements with vendors
• Support digital content strategy and performance tracking
Cross-Functional Collaboration
• Partner with Revenue, Marketing, and Sales teams to align insights with strategy
• Provide data-driven recommendations to improve leasing performance
• Support automation initiatives including lead nurturing and segmentation
We are seeking a highly analytical and detail-oriented Revenue & Marketing Analyst to support pricing strategy, competitive intelligence, and marketing performance across a multifamily portfolio. This role sits at the intersection of Revenue Management, Marketing, and Leasing Operations, playing a critical role in analyzing market trends, optimizing pricing strategies, and improving marketing effectiveness.
The ideal candidate is both data-driven and operationally strong, with the ability to translate complex data into actionable insights.
Essential Duties and Responsibilities:
Market Intelligence & Competitive Analysis
• Collect and analyze feedback from leasing teams and sales leadership regarding competitor activity
• Monitor trends in pricing, concessions, availability, and leasing strategies across competing properties
• Develop and maintain detailed competitor reports using real-time market data
• Track changes in the competitive landscape and identify risks and opportunities
• Review and validate competitors identified during tours
Revenue & Pricing Analytics
• Analyze internal and external data to evaluate appropriate rental pricing by unit type
• Support pricing strategy by synthesizing:
• Market conditions
• Internal financial performance
• Make-ready, rehab, and marketing costs
• Monitor performance of pricing decisions against budget and occupancy goals
• Maintain detailed building- and unit-level datasets to support forecasting and future strategy
• Support renewal pricing, unit availability reporting, and SKU model updates
• Update velocity projections and audit key reports (cost of sales, lease start dates, expirations, etc.)
Data Management & Reporting
• Manage and maintain data integrity within HelloData and internal systems
• Ensure consistency across market surveys, pricing data, and reporting platforms
• Create and distribute recurring reports on:
• Market trends
• Competitor positioning
• Pricing insights
• Build dashboards and summaries for leadership decision-making
Marketing Analytics & Performance
• Monitor marketing performance, lead generation, and ROI across the portfolio
• Analyze campaign effectiveness and recommend optimizations
• Track performance across ILS platforms (Apartments.com, Zillow, Google, etc.)
• Support digital campaign performance across search, display, and social channels
• Provide recommendations to improve marketing efficiency and leasing conversion
Website & Digital Optimization
• Monitor website performance, SEO rankings, and organic traffic
• Ensure online listing optimization across platforms such as Apartments.com, Zillow and Google.
• Manage content updates and coordinate improvements with vendors
• Support digital content strategy and performance tracking
Cross-Functional Collaboration
• Partner with Revenue, Marketing, and Sales teams to align insights with strategy
• Provide data-driven recommendations to improve leasing performance
• Support automation initiatives including lead nurturing and segmentation
💡 Quick Summary
Seeking a career-building opportunity? The Revenue & Marketing Analyst position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Chicago offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
