Job Purpose To engage and build up relationship with the priority customers for retention upsell cross sell and referrals to achieve overall growth of the portfolio and revenue of the Branch Acquire new business for the branch Functional Responsibilities Engage with the mapped customers for converting the account as the primary account of the customer and maximizing revenue from the customer Act as a financial facilitator to the customer Ensure activation of alternate channel facilities and other value added services for Relationship Customers Regularly analyze the account transactions understand needs and assist to fulfill the banking needs of the customer Ensure customer retention through constant engagement and personalized services Be responsible for timely resolution of customer queries and complaints Source new to bank relationships through referrals and market combing Upsell and crosssell TPP for maximizing revenue generation for the Bank