Job Description Function: Marketing ? Online Marketing, SEO / SEM Digital Marketing SEO Google Analytics PPC SEM Responsibilities: Manage all the digital campaigns from ideation to media planning to optimization and performance analysis. Plan and execute all digital marketing, including SEM, Video advertising, display advertising campaigns, and Native ads. Optimization of PPC ads, Video, Mobile, And Display campaigns. Active management of performance marketing campaigns to ensure good ROI. Ensure all the digital projects are in line with a performance goal. Overseeing and tracking digital activities weekly, monthly, quarterly, half-yearly, and yearly. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Developing and implementing SEM strategies for the PPC campaigns. Monitoring and reporting usage statistics and other relevant data. Conducting Research and recommending new PPC platforms and opportunities. Ability to write effective ad copies across PPC platforms. Manager, and other measurement tools