Job Description
• Zone sales planning and execution
• Scan the market across the public sector banks to understand segment growth potential of each banks and its branches, loan book size, analyze historical performance, etc. to propose the targets for AOP
• Analyze the customer segmentation in terms of demographics, geography, characteristics etc. to assess the potential for business
• Plan for activation of branches through R&R activities and monitoring RM visits as well as increasing penetration in active branches to realize full potential of the bank partner in the given geography
• Ensure that about 14 to 15% Fire & Burglary policies are attached to the loan book by means of cross sell
• Build focus on property line of business and cascade the same down the ;line so as to ensure that 80% of business is obtained from Property LoB
• Drive Customized products for the respective banks across the zone (IDBI- GPGP, Raksha Kavach), (Union Bank- Suyraksha Kavach etc.)
• Liaison with the underwriters and senior management to ensure profitable proposals are pushed
• Allocation of monthly performance budgets to team members & team leaders
• Ensuring correct mappings for the team members & team leaders of entire zone.
• Working in coordination with VSO Team, VSO Cluster Heads & VSO Zonal Heads for guiding the VSO Team & aligning them for enhanced penetration in PSU Banks mapped to them.
• Conduct feedback sessions to identify issues on ground & timely resolutions.
• Zone review
• Conduct fortnightly review of team on targets to identify areas of deviations from set objectives, measure performance and give feedback
• Review other business metrics such as loan book penetration, branch conversion, portfolio mix and activation to identify issues and take corrective actions
• Conduct a meeting with State heads to understand the market dynamics, ground level feedback and issues faced every month
• Partner Management
• Maintain relationship and liaise with the Bank authorities namely GM, DGM, marketing heads, Zonal heads, DGM- typically any decision makers in the geography for the banks.
• Attend partner’s branch review meetings to maintain relationship, understand their needs and expectations and resolve any issues e.g. Claims and refunds
• Showcase business opportunities to the Bank authority that can be mutually beneficial
• Identify cross-sell opportunities to partners to generate more revenue through bundling/stapling other insurance products
• Bucketing, identification of bank branches into hipots and inactive branches and be directly involved to enhance productivity
• Drive Topline by showing partners on opportunities leveraged and not leveraged and push for potential performance
• Team management
• Supporting team members for closures and addressing their challenges
• Participate in selection procedure to identify and hire right talent
• Set objectives, conduct reviews and close appraisal process for team as per timelines
• Retention of talent – Ensuring that our HP & CR rated team members are motivated & always involved in achievement of organizational objectives
• Conducting Town Halls on monthly intervals & working in sync with HR in driving employee satisfaction
• Conduct monthly reviews with team members and weekly reviews with direct reports to keep a check on overall team’s performance
Mentoring and guiding the Team
• Scan the market across the public sector banks to understand segment growth potential of each banks and its branches, loan book size, analyze historical performance, etc. to propose the targets for AOP
• Analyze the customer segmentation in terms of demographics, geography, characteristics etc. to assess the potential for business
• Plan for activation of branches through R&R activities and monitoring RM visits as well as increasing penetration in active branches to realize full potential of the bank partner in the given geography
• Ensure that about 14 to 15% Fire & Burglary policies are attached to the loan book by means of cross sell
• Build focus on property line of business and cascade the same down the ;line so as to ensure that 80% of business is obtained from Property LoB
• Drive Customized products for the respective banks across the zone (IDBI- GPGP, Raksha Kavach), (Union Bank- Suyraksha Kavach etc.)
• Liaison with the underwriters and senior management to ensure profitable proposals are pushed
• Allocation of monthly performance budgets to team members & team leaders
• Ensuring correct mappings for the team members & team leaders of entire zone.
• Working in coordination with VSO Team, VSO Cluster Heads & VSO Zonal Heads for guiding the VSO Team & aligning them for enhanced penetration in PSU Banks mapped to them.
• Conduct feedback sessions to identify issues on ground & timely resolutions.
• Zone review
• Conduct fortnightly review of team on targets to identify areas of deviations from set objectives, measure performance and give feedback
• Review other business metrics such as loan book penetration, branch conversion, portfolio mix and activation to identify issues and take corrective actions
• Conduct a meeting with State heads to understand the market dynamics, ground level feedback and issues faced every month
• Partner Management
• Maintain relationship and liaise with the Bank authorities namely GM, DGM, marketing heads, Zonal heads, DGM- typically any decision makers in the geography for the banks.
• Attend partner’s branch review meetings to maintain relationship, understand their needs and expectations and resolve any issues e.g. Claims and refunds
• Showcase business opportunities to the Bank authority that can be mutually beneficial
• Identify cross-sell opportunities to partners to generate more revenue through bundling/stapling other insurance products
• Bucketing, identification of bank branches into hipots and inactive branches and be directly involved to enhance productivity
• Drive Topline by showing partners on opportunities leveraged and not leveraged and push for potential performance
• Team management
• Supporting team members for closures and addressing their challenges
• Participate in selection procedure to identify and hire right talent
• Set objectives, conduct reviews and close appraisal process for team as per timelines
• Retention of talent – Ensuring that our HP & CR rated team members are motivated & always involved in achievement of organizational objectives
• Conducting Town Halls on monthly intervals & working in sync with HR in driving employee satisfaction
• Conduct monthly reviews with team members and weekly reviews with direct reports to keep a check on overall team’s performance
Mentoring and guiding the Team
💡 Quick Summary
Seeking a career-building opportunity? The Sales Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
