Job Description
Job Roles & Responsibilities:
∙Deriving Sales from distributor, direct dealer and sub-dealers basis budgeted annual
targets and plan
∙New product launch - pitching to distributor/direct dealer and sub-dealer.
∙Engaging with influencers like plumbing contractors and architects.
∙Selling to builders, govt sector, house owners and other projects as it is a significant
section of the market
∙Market analysis and competitor study for identifying new sub dealers/direct dealers
and distributors. Guide dealer through first phase through initiatives like in-shop
selling, expansion/customization of product range and the right display at counters,
etc.
∙Monitoring and Analysing new dealer performance to assess which among new
dealers/ sub-dealers can be elevated to regular scheme dealers.
∙Organizing meets - plumber meets, sub-dealer meets, direct dealer meets and
distributor meets.
∙Assist sub-dealer/direct dealer and distributor in complaint resolution either directly
or through technician. Customer Complaints are resolved through coordination with
customer care team and technical team
∙Maintenance of data on stock availability at distributors to cater to stock shortage of
sub-dealers. Monitoring and replenishment of stocks in coordination with Supply
Chain Team (for distributors and direct dealers) and distributors (for sub-dealers).
∙Follow-up on billing and fulfillment of orders in the system
∙Evaluating the branding potential at identified counters and subsequently providing of
display board and panels to maximize visibility.
Qualifications:
∙Experience: Min 2 years paint store experience; Color matching; Sales and marketing
experience with retail programs; Buying experience a plus.
∙Skills/Knowledge: Knowledge of retail computer systems, MS Word and Excel a plus.
∙Proven work experience as a Sales Representative
∙Familiarity with BRM and CRM practices along with ability to build productive
business professional relationships
∙Highly motivated and target driven with a proven track record in sales
∙Excellent selling, negotiation and communication skills
∙Prioritizing, time management and organizational skills
∙Ability to create and deliver presentations tailored to the audience needs
∙Relationship management skills and openness to feedback
∙Bachelor’s degree in business or a related field
Job Type: Full-time
Salary: Up to ₹400,000.00 per year
Schedule:
Day shift
Supplemental pay types:
Performance bonus
Ability to commute/relocate:
Surat, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Education:
Higher Secondary(12th Pass) (Preferred)
Experience:
Business development (Preferred)
total work (Preferred)
Language:
English (Preferred)
Speak with the employer
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Application Deadline: 16/05/2026
💡 Quick Summary
Seeking a career-building opportunity? The Sales Manager position is now open for candidates interested in the Counter Sales Jobs sector. This role in Surat offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.