JOB DESCRIPTION

POSITION : Sales Officer

REPORTING RELATIONSHIP

REPORTING TO : Assistant Manager / Deputy Manager Sales

REPORTED BY : None

JOB DESCRIPTION
• Market Mapping
• To understand the business and analyze the market by collecting the basic information.
• To map the market to understand the territory population, number of retailers, brand presence, product awareness and competitor’s presence.
• Primary and Secondary Sales.
• To look after the primary and secondary sales and increase the penetration in the market.
• To insure the achievement of sales targets.
• To insure extensive coverage by travelling in the allotted area.
• To personally visit the retailers and distributors & handle the distribution effectively.
• Distribution System
• To identify the high potential distributors by analyzing the financial stability, market reputation, market coverage and infrastructure.
• To Co-ordinate distribution arrangement and facilitate more number of rotations through distributors.
• To ensure prompt execution of orders booked from each distributor.
• To help distributors to liquidate stock up articles / size.
• To convey distributor’s order to sales manager.
• Merchandising
• To ensure display of new samples and convey the prices to new distributers & retailers.
• To ensure visibility of product placed at retailer counters.
• Market Intelligence
• To understand competitor’s sales strategy.
• To inform competitors activities to management immediately.
• To collect the market feedback about the competitor’s products and convey the same to sales managers.
• Business Development
• To understand the untapped market and analyze the market segment.
• To increase the retail base in order to cover the gap in the market.
• Reporting
• To prepare Daily Sales Report and submit the market information on daily basis.
• Customers Grievance .
• To collect the customer Grievance and discuss with the concerned Head

Signature of the Candidate