Job Description
Position Title: Sales Officer
Department:
Sales & Marketing
Work Location:
Grade:
O1/O2
Travel Required:
Reporting to:
Administrative:
Reported by:
None
Functional:
SO
Educational Qualification:
Graduate
Experience:
4-8 yrs. of Sales experience in Footwear/FMCG /FMCD
Any additional requirement:
Handling Large Format Retail Outlet at Company Level
Purpose of the Position (Job Summary)
The purpose of this position is to work with the distributors and Large format Retailers network as a business partner, planning and securing the sale of Relaxo products for the region, meeting annual sales and margin targets.
Key Roles and Responsibilities
Financial
• Sales planning: Translating the annual sales plan into quarterly, monthly, weekly and daily operational plans and developing sales targets (volume and value) for each sub-category of products for distributors in his area (to be done in consultation with the Regional Sales Manager)
• Distributor management : Managing distributors to ensure primary sales plan is achieved as per defined category wise sales plan
• Collections: Ensure timely clearance of outstanding payments from distributors
Customer Orientation
• Product launches: Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with distributors
• Product feedback: Collecting and synthesizing feedback on Relaxo’s product portfolio in the context of competitor products and providing appropriate recommendations
• Secondary feedback: Capturing feedback on scheme and distribution
• Distributor appointment: Scouting and appointing new distributors as per defined norms
• Distributor onboarding: Ensuring distributor gets all relevant post appointment support
• Distributor account management: Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates of stock and credit limits
• Complaints management: Resolving complaints of channel partners Inc.issues related to returns
• Knowledge of distributor ROI
People Orientation
• Liaise with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the region.
• Co-ordinate and follow up with the SCM Logistics and SCM Production planning supervisor to ensure that adequate inventory stock of product is maintained for the Region in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customer..
Internal Business Process
• Improve Stock Availability
• Strong knowledge of North and key account Management ( Fill rate, brand promotion, Prime space visibility ,order planning & increase in off take )
• .Improve Adherence to Key Sales Processes:-
• Submission of Complete Demand Forecasts as per Timelines
Competencies
Technical/Functional
Behavioral
• Business Acumen
• Selling skills’
• Market Knowledge
• Analytical skills
• Customer Focus
• Collaboration
• Adaptability
• Result Orientation
• Negotiation skills
Key Result Areas
Quantitative
Qualitative
Increase Sales from Institutional Business
Increase Net Realization by improving product mix and price increase
Credit Outstanding
Improve Stock Availability
Improve Adherence to Key Sales Processes
Sales Operations
Channel Management
Increase penetration into new towns by division
Salesforce effectiveness program.
Increase engagement with existing distributors
Key Stakeholder Management
Internal
External
Instituional Sales Teams
Marketing
Corporate Communication & NPD
Production Planning & Logistics
Distribution and Sales Support
Distributors
Large format Retailers.
Department:
Sales & Marketing
Work Location:
Grade:
O1/O2
Travel Required:
Reporting to:
Administrative:
Reported by:
None
Functional:
SO
Educational Qualification:
Graduate
Experience:
4-8 yrs. of Sales experience in Footwear/FMCG /FMCD
Any additional requirement:
Handling Large Format Retail Outlet at Company Level
Purpose of the Position (Job Summary)
The purpose of this position is to work with the distributors and Large format Retailers network as a business partner, planning and securing the sale of Relaxo products for the region, meeting annual sales and margin targets.
Key Roles and Responsibilities
Financial
• Sales planning: Translating the annual sales plan into quarterly, monthly, weekly and daily operational plans and developing sales targets (volume and value) for each sub-category of products for distributors in his area (to be done in consultation with the Regional Sales Manager)
• Distributor management : Managing distributors to ensure primary sales plan is achieved as per defined category wise sales plan
• Collections: Ensure timely clearance of outstanding payments from distributors
Customer Orientation
• Product launches: Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with distributors
• Product feedback: Collecting and synthesizing feedback on Relaxo’s product portfolio in the context of competitor products and providing appropriate recommendations
• Secondary feedback: Capturing feedback on scheme and distribution
• Distributor appointment: Scouting and appointing new distributors as per defined norms
• Distributor onboarding: Ensuring distributor gets all relevant post appointment support
• Distributor account management: Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates of stock and credit limits
• Complaints management: Resolving complaints of channel partners Inc.issues related to returns
• Knowledge of distributor ROI
People Orientation
• Liaise with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the region.
• Co-ordinate and follow up with the SCM Logistics and SCM Production planning supervisor to ensure that adequate inventory stock of product is maintained for the Region in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customer..
Internal Business Process
• Improve Stock Availability
• Strong knowledge of North and key account Management ( Fill rate, brand promotion, Prime space visibility ,order planning & increase in off take )
• .Improve Adherence to Key Sales Processes:-
• Submission of Complete Demand Forecasts as per Timelines
Competencies
Technical/Functional
Behavioral
• Business Acumen
• Selling skills’
• Market Knowledge
• Analytical skills
• Customer Focus
• Collaboration
• Adaptability
• Result Orientation
• Negotiation skills
Key Result Areas
Quantitative
Qualitative
Increase Sales from Institutional Business
Increase Net Realization by improving product mix and price increase
Credit Outstanding
Improve Stock Availability
Improve Adherence to Key Sales Processes
Sales Operations
Channel Management
Increase penetration into new towns by division
Salesforce effectiveness program.
Increase engagement with existing distributors
Key Stakeholder Management
Internal
External
Instituional Sales Teams
Marketing
Corporate Communication & NPD
Production Planning & Logistics
Distribution and Sales Support
Distributors
Large format Retailers.
💡 Quick Summary
Seeking a career-building opportunity? The sales officer position is now open for candidates interested in the Counter Sales Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.
