Sales Officer

job description

Key Responsibilities:

• Deliver overall sales targets for customers and brands for the assigned geography

• Frequently reviews sales performance against growth and shares objectives for self and team

and makes necessary changes to meet and exceed territory goals consistently

• Prepares reports detailing sales activities and identifies issues that need to be addressed.

• Develops sales of new products and searches for new areas in which to sell existing products.

• Informs the company of activities or ambitious intelligence in the field to assist in business and

product planning.

• Utilizes support from other departments as needed to assist in achieving objectives.

• Customer Management

• Works closely with regional buyers to drive category growth and market share in geography

• Does Joint Business Planning with regional buyers

• Distributor handling (for indirect accounts) – Primary and Secondary sales

• Month planning and execution based on consumer promotions and activations

• People handling

• Target setting, goal achievement for promoters in hyper stores to meet territory objectives

• Regular training to the team on selling skills, customer handling, improving performance

• In-Store fundamentals

• Execution of national customer plans in stores in the geography

• PO planning and execution of visibility for the brand

• Maintain SOS and planograms as per guidelines in store

• Ensure high OSA through fill rate management with DC or distributor

• Other processes

• Coordination with CFAs, Customer DCs for stocks and to ensure fill rates

• Related Administrative work (Claims, Promoter attendance, Expense Reporting etc.)

• Reporting – Weekly and monthly sales, team targets and achievement etc