Job Description
Get to know Sleeman Breweries
At Sleeman Breweries, our people make us exceptional. We’re a company founded by entrepreneurs, and that spirit is alive and thriving today. If you want to make your mark, this is the place for you – and we want to work with you!
While we’re Canada’s third-largest brewer, we’re also a place where you can get to know everyone’s name and they’ll get to know yours. People here care about what they do and the people they work with.
Our commitment to our people and our values are clear. In 2026, we were named one of Canada’s Best Employers (Forbes Magazine) and one of Canada’s Greenest Employers.
What you’ll get
To attract top-tier talent, we offer top-tier benefits:
Compensation that’s a step ahead
RRSP matching program to help you save for retirement
A commitment to work-life balance and flexible work arrangements when appropriate for the role
Benefits coverage for partners and kids
Parental leave top-up for primary and secondary caregivers
Employee beer credit
Tuition reimbursement program for eligible employees
Employee and family assistance program
Discount program with access to perks from big brands and local favourites
What you’ll do – The opportunity
Position:
Sales Representative - On-Premise
Location:
Ontario Remote
Level:
Individual Contributor
Hiring Range:
57400
to
71800
Description:
Reporting to the Provincial Manager, On-Premise & Inside Sales, this position will represent our company and help Sleeman Breweries grow its portfolio presence in the trade within the assigned sales territory (Toronto).
Responsibilities
Develop and execute sales strategies to achieve territory distribution, volume and gross margin targets
Establish business relationships with licensees; advise/provide recommendations regarding Sleeman products, promotions, and sales opportunities; work with customer to develop account plans and priorities
Hold regular business reviews with customers to discuss product performance and adjust or revise programs or targets as required.
Manage expenses within established budget and implement MUDA reductions
Review sales data and apply knowledge of the territory to identify opportunities and execute sales plans
Coordinate and execute various Key Account and Marketing programs and provide feedback with regard to the design, implementation, and effectiveness of programs.
Maintain up-to-date customer information and sales data/activities in customer relationship management software (CRM)
Participate in industry events, conferences, and trade shows to promote Sleeman products and build relationship with key stakeholders
Remain updated on industry trends, competitor activities, and consumer preferences to identify new sales opportunities and market insights
Perform other related duties as required
Requirements
Minimum 3 years of sales experience in a consumer-packaged goods environment
Post-secondary education in a related field
Experience executing sales plans and achieving sales targets and driving revenue growth.
Proven ability to build strong working relationships, internal and external to the organization
Effective communication, both written and verbal; strong presentation skills
Computer skills with ability to use Microsoft Office (CRM 365, Power BI, Excel, Power Point, TEAMS)
Beverage ******* industry experience is an asset
Valid driver’s license and clean driving record
Acceptable credit check
Smart Serve training is considered a strong asset and will be required for the successful candidate to complete when they start (if not currently certified).
Working Conditions
This role will require individuals to work a non-traditional work schedule which could include occasional evenings and weekends
Lift requirement up to 50 pounds
Spends minimum 4 days per week in the field
Think you have what we need, but your credentials don’t perfectly line up? You should apply! We know that folks in some equity-deserving groups miss opportunities if they think their qualifications don’t fit. We would love to chat about your skills and experience and see how we might work together.
What matters here
We like you just the way you are. We believe in creating safe and inclusive spaces for everyone and our Diversity, Equity and Inclusion Committee helps us live up to that commitment.
You’re welcome here no matter your sex, ****** orientation, gender identity or expression, religion/creed, language, national or ethnic background, Indigenous identity, race, colour, neurodivergence, or disability status. We’re an equal-pay employer and believe in opportunity for everyone.
Need an accommodation during the application process? Let us know!
What we make
Our consumers know we create some of the best beers in Canada from our breweries across the country: Sleeman, Okanagan Spring, Unibroue, and Wild Rose. And we’re growing into new and innovative spaces with our ready-to-drink SoCIAL LITE line.
Get an inside look at what it’s like working at Sleeman Breweries by following @lifeatsleeman on Instagram. We think you’ll like working here!
We thank all candidates for their interest however only those selected to proceed will be contacted.
At Sleeman Breweries, our people make us exceptional. We’re a company founded by entrepreneurs, and that spirit is alive and thriving today. If you want to make your mark, this is the place for you – and we want to work with you!
While we’re Canada’s third-largest brewer, we’re also a place where you can get to know everyone’s name and they’ll get to know yours. People here care about what they do and the people they work with.
Our commitment to our people and our values are clear. In 2026, we were named one of Canada’s Best Employers (Forbes Magazine) and one of Canada’s Greenest Employers.
What you’ll get
To attract top-tier talent, we offer top-tier benefits:
Compensation that’s a step ahead
RRSP matching program to help you save for retirement
A commitment to work-life balance and flexible work arrangements when appropriate for the role
Benefits coverage for partners and kids
Parental leave top-up for primary and secondary caregivers
Employee beer credit
Tuition reimbursement program for eligible employees
Employee and family assistance program
Discount program with access to perks from big brands and local favourites
What you’ll do – The opportunity
Position:
Sales Representative - On-Premise
Location:
Ontario Remote
Level:
Individual Contributor
Hiring Range:
57400
to
71800
Description:
Reporting to the Provincial Manager, On-Premise & Inside Sales, this position will represent our company and help Sleeman Breweries grow its portfolio presence in the trade within the assigned sales territory (Toronto).
Responsibilities
Develop and execute sales strategies to achieve territory distribution, volume and gross margin targets
Establish business relationships with licensees; advise/provide recommendations regarding Sleeman products, promotions, and sales opportunities; work with customer to develop account plans and priorities
Hold regular business reviews with customers to discuss product performance and adjust or revise programs or targets as required.
Manage expenses within established budget and implement MUDA reductions
Review sales data and apply knowledge of the territory to identify opportunities and execute sales plans
Coordinate and execute various Key Account and Marketing programs and provide feedback with regard to the design, implementation, and effectiveness of programs.
Maintain up-to-date customer information and sales data/activities in customer relationship management software (CRM)
Participate in industry events, conferences, and trade shows to promote Sleeman products and build relationship with key stakeholders
Remain updated on industry trends, competitor activities, and consumer preferences to identify new sales opportunities and market insights
Perform other related duties as required
Requirements
Minimum 3 years of sales experience in a consumer-packaged goods environment
Post-secondary education in a related field
Experience executing sales plans and achieving sales targets and driving revenue growth.
Proven ability to build strong working relationships, internal and external to the organization
Effective communication, both written and verbal; strong presentation skills
Computer skills with ability to use Microsoft Office (CRM 365, Power BI, Excel, Power Point, TEAMS)
Beverage ******* industry experience is an asset
Valid driver’s license and clean driving record
Acceptable credit check
Smart Serve training is considered a strong asset and will be required for the successful candidate to complete when they start (if not currently certified).
Working Conditions
This role will require individuals to work a non-traditional work schedule which could include occasional evenings and weekends
Lift requirement up to 50 pounds
Spends minimum 4 days per week in the field
Think you have what we need, but your credentials don’t perfectly line up? You should apply! We know that folks in some equity-deserving groups miss opportunities if they think their qualifications don’t fit. We would love to chat about your skills and experience and see how we might work together.
What matters here
We like you just the way you are. We believe in creating safe and inclusive spaces for everyone and our Diversity, Equity and Inclusion Committee helps us live up to that commitment.
You’re welcome here no matter your sex, ****** orientation, gender identity or expression, religion/creed, language, national or ethnic background, Indigenous identity, race, colour, neurodivergence, or disability status. We’re an equal-pay employer and believe in opportunity for everyone.
Need an accommodation during the application process? Let us know!
What we make
Our consumers know we create some of the best beers in Canada from our breweries across the country: Sleeman, Okanagan Spring, Unibroue, and Wild Rose. And we’re growing into new and innovative spaces with our ready-to-drink SoCIAL LITE line.
Get an inside look at what it’s like working at Sleeman Breweries by following @lifeatsleeman on Instagram. We think you’ll like working here!
We thank all candidates for their interest however only those selected to proceed will be contacted.
💡 Quick Summary
Seeking a career-building opportunity? The Sales Representative - On-Premise position is now open for candidates interested in the Counter Sales Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.