Sales Representative

Full Job Description
Job Title:

Sales Executive – Paints & Coatings

Job Description:

We’re looking for a results-driven Sales Executive with excellent interpersonal skills to

actively seek out and engage customer prospects.

The primary responsibilities of our Bi Paint Sales Associate positions are to maintain

outstanding customer service, uphold our Mission and Core Values, help create the best paint

department experience possible, generate sales, merchandise product, and support the store

management team. Bi Paint Sales Associates are tasked with additional and specialized duties

that include giving color and paint product selection advice, receiving product, overseeing the

paint department, and otherwise extending our customerfirst philosophy to be the most

helpful paint stores possible.

Job Roles & Responsibilities:

∙Deriving Sales from distributor, direct dealer and sub-dealers basis budgeted annual

targets and plan

∙New product launch - pitching to distributor/direct dealer and sub-dealer.

∙Engaging with influencers like plumbing contractors and architects.

∙Selling to builders, govt sector, house owners and other projects as it is a significant

section of the market

∙Market analysis and competitor study for identifying new sub dealers/direct dealers

and distributors. Guide dealer through first phase through initiatives like in-shop

selling, expansion/customization of product range and the right display at counters,

etc.

∙Monitoring and Analysing new dealer performance to assess which among new

dealers/ sub-dealers can be elevated to regular scheme dealers.

∙Organizing meets - plumber meets, sub-dealer meets, direct dealer meets and

distributor meets.

∙Assist sub-dealer/direct dealer and distributor in complaint resolution either directly

or through technician. Customer Complaints are resolved through coordination with

customer care team and technical team

∙Maintenance of data on stock availability at distributors to cater to stock shortage of

sub-dealers. Monitoring and replenishment of stocks in coordination with Supply

Chain Team (for distributors and direct dealers) and distributors (for sub-dealers).

∙Follow-up on billing and fulfillment of orders in the system

∙Evaluating the branding potential at identified counters and subsequently providing of

display board and panels to maximize visibility.

Qualifications:

∙Experience: Min 2 years paint store experience; Color matching; Sales and marketing

experience with retail programs; Buying experience a plus.

∙Skills/Knowledge: Knowledge of retail computer systems, MS Word and Excel a plus.

∙Proven work experience as a Sales Representative

∙Familiarity with BRM and CRM practices along with ability to build productive

business professional relationships

∙Highly motivated and target driven with a proven track record in sales

∙Excellent selling, negotiation and communication skills

∙Prioritizing, time management and organizational skills

∙Ability to create and deliver presentations tailored to the audience needs

∙Relationship management skills and openness to feedback

∙Bachelor’s degree in business or a related field

Job Type: Full-time

Salary: ₹200,000.00 - ₹350,000.00 per month

Day range:

Monday to Friday
Weekend availability
Shift:

Day shift
Supplemental pay types:

Performance bonus
Travel requirement:

Travel
Ability to commute/relocate:

Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Experience:

Sales (Preferred)
sales representative (Preferred)
Cold calling (Preferred)
total work (Preferred)
Language:

English (Preferred)
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Expected Start Date: 16/05/2026