Job Description
Overview
General Purpose:
ASM is the first managerial role that is responsible for handling distributors ranging in scale & handles a team of customer executives on company payroll. ASM is responsible for coaching CEs to plan, deploy and execute joint business plans and driving sustainable sale capability of their distributor.
ASM will be instrumental in resolving market challenges, growing business and ensuring smooth operations in each territory, within entitled discount budget. ASMs also works with marketing team, sales development team, revenue management and supply chain team to have correct go to market model, execute branding agendas, and ensure stock availability.
Responsibilities
Main Responsibilities:
Strategy and AOP
• AOP target planning & tracking for CEs that are consistent with Unit plan
• Execute necessary plans to consistently grow shares in each category as per plan
• Ensure transparent communication to the field team including partners
• Managing discounts and distributor margins
• Setting up and Retiring DB channels and guide on standard operating procedures
Market Share
• Improve market share by increasing net distribution and weighted distribution
• Activate brands - Pack wise & channel wise activities to improve Market Share
• Ensure asset productivity and drive corporate/regional marketing agenda
• Develop team capabilities to address channel partner stability related issues
• Understand financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotions
• Possess high competition intelligence in constant monitoring of all competition
Team Building
• Assess performance capability & providing development feedback to team
• Recognize CEs on internal/external platforms
• Partner with Sales HR and drive Core People Processes across the team
• Own the frontline functional skill development and Development Action Plan Qualifications
Key Capabilities / Competencies:
Competencies
Knowledge
1. FMCG sales overview
2. Distribution Business
3. Computer Proficiency – Excel, Word, PPT, Outlook
4. Local Language and English
5. ROI Understanding
Skills
1. Negotiation
2. Communication
3. People management
4. Time Management
5. Critical Thinking
6. Analytical Ability
7. Problem Solving
Key Interfaces
Internal
Unit Manager
Sales Manager
Customer Executives
Sales Development Manager
Market Development Manager
Revenue Manager
Infra – Cooler Dept.
Supply Chain Manager
Unit Finance Manager
Unit HR Manager
External
Customers/Retailers
Distributors
Salesmen | 3rd Party
Warehouse Manager
Qualifications
Any under graduation
- Post Graduation (Tier 2/3 College)
- Preferable MBA
Experience
6 Years
- FMCG Sales
(Similar GTM
General Purpose:
ASM is the first managerial role that is responsible for handling distributors ranging in scale & handles a team of customer executives on company payroll. ASM is responsible for coaching CEs to plan, deploy and execute joint business plans and driving sustainable sale capability of their distributor.
ASM will be instrumental in resolving market challenges, growing business and ensuring smooth operations in each territory, within entitled discount budget. ASMs also works with marketing team, sales development team, revenue management and supply chain team to have correct go to market model, execute branding agendas, and ensure stock availability.
Responsibilities
Main Responsibilities:
Strategy and AOP
• AOP target planning & tracking for CEs that are consistent with Unit plan
• Execute necessary plans to consistently grow shares in each category as per plan
• Ensure transparent communication to the field team including partners
• Managing discounts and distributor margins
• Setting up and Retiring DB channels and guide on standard operating procedures
Market Share
• Improve market share by increasing net distribution and weighted distribution
• Activate brands - Pack wise & channel wise activities to improve Market Share
• Ensure asset productivity and drive corporate/regional marketing agenda
• Develop team capabilities to address channel partner stability related issues
• Understand financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotions
• Possess high competition intelligence in constant monitoring of all competition
Team Building
• Assess performance capability & providing development feedback to team
• Recognize CEs on internal/external platforms
• Partner with Sales HR and drive Core People Processes across the team
• Own the frontline functional skill development and Development Action Plan Qualifications
Key Capabilities / Competencies:
Competencies
Knowledge
1. FMCG sales overview
2. Distribution Business
3. Computer Proficiency – Excel, Word, PPT, Outlook
4. Local Language and English
5. ROI Understanding
Skills
1. Negotiation
2. Communication
3. People management
4. Time Management
5. Critical Thinking
6. Analytical Ability
7. Problem Solving
Key Interfaces
Internal
Unit Manager
Sales Manager
Customer Executives
Sales Development Manager
Market Development Manager
Revenue Manager
Infra – Cooler Dept.
Supply Chain Manager
Unit Finance Manager
Unit HR Manager
External
Customers/Retailers
Distributors
Salesmen | 3rd Party
Warehouse Manager
Qualifications
Any under graduation
- Post Graduation (Tier 2/3 College)
- Preferable MBA
Experience
6 Years
- FMCG Sales
(Similar GTM
💡 Quick Summary
Seeking a career-building opportunity? The Sales Supervisor position is now open for candidates interested in the Counter Sales Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Counter Sales Jobs is a plus.
