Job Description
Communication
• Can articulate clearly in verbal and written English
Roles & Responsibilities
• Execute marketing plans (campaigns, live events such as webinars, seminars, networking events etc.) to help generate leads for the sales team
• Build, scale, and optimize digital marketing channels including but not limited to SEO, SEM, Facebook, LinkedIn and more.
• Translate the marketing strategy into funnel-focused marketing programs to acquire, engage and retain customers
• Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.).
• Develop a strategy that combines both technical and content elements, to drive ongoing improvements in SEO and organic search results.
• Measure, track, and optimize engagement from the top of the funnel throughout the customer journey to ensure marketing is accelerating sales efforts to close business.
An Ideal Candidate Will Have
• A growth-oriented marketer able to manage and execute marketing campaigns including creatives, email marketing, tracking, reporting, stakeholders coordination and performance review
• Well versed with the latest digital techniques and tools and latest digital marketing trends
• Knowledge in working with B2B SaaS organizations in a growth-oriented marketing role would be highly preferred developing digital multi-channel campaigns
• Solid understanding of LinkedIn, Facebook, Google ad platforms
• Knowledge using Google Analytics, Google Optimize or similar
• Comfortable using Google Sheets or similar for reporting, analytics
• Understands the campaign data growth metrics
• You are a creative marketing professional, preferably with a strong content creation and writing background.
• You have the ability to develop engaging content for a wide range of audiences.
You Will Be Responsible For
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
• Executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
• Developing and managing the editorial calendar to ensure deadlines are met.
• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
• Managing relationships with external marketing agencies.
• Ensuring consistency of brand voice, style and tone across all content.
• Driving performance marketing via Facebook Ads, Display Ads, Customer Acquisition Funnel, Google Ad Words and SEO/SEM.
• Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
(ref:updazz.com
• Can articulate clearly in verbal and written English
Roles & Responsibilities
• Execute marketing plans (campaigns, live events such as webinars, seminars, networking events etc.) to help generate leads for the sales team
• Build, scale, and optimize digital marketing channels including but not limited to SEO, SEM, Facebook, LinkedIn and more.
• Translate the marketing strategy into funnel-focused marketing programs to acquire, engage and retain customers
• Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.).
• Develop a strategy that combines both technical and content elements, to drive ongoing improvements in SEO and organic search results.
• Measure, track, and optimize engagement from the top of the funnel throughout the customer journey to ensure marketing is accelerating sales efforts to close business.
An Ideal Candidate Will Have
• A growth-oriented marketer able to manage and execute marketing campaigns including creatives, email marketing, tracking, reporting, stakeholders coordination and performance review
• Well versed with the latest digital techniques and tools and latest digital marketing trends
• Knowledge in working with B2B SaaS organizations in a growth-oriented marketing role would be highly preferred developing digital multi-channel campaigns
• Solid understanding of LinkedIn, Facebook, Google ad platforms
• Knowledge using Google Analytics, Google Optimize or similar
• Comfortable using Google Sheets or similar for reporting, analytics
• Understands the campaign data growth metrics
• You are a creative marketing professional, preferably with a strong content creation and writing background.
• You have the ability to develop engaging content for a wide range of audiences.
You Will Be Responsible For
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
• Executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
• Developing and managing the editorial calendar to ensure deadlines are met.
• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
• Managing relationships with external marketing agencies.
• Ensuring consistency of brand voice, style and tone across all content.
• Driving performance marketing via Facebook Ads, Display Ads, Customer Acquisition Funnel, Google Ad Words and SEO/SEM.
• Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.
(ref:updazz.com
💡 Quick Summary
Seeking a career-building opportunity? The Sciflare Technologies | Analyst | Digital Marketing|Search Engine Optimization position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Chennai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.