Job Description
Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.
Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:
Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
Dostt – Make new friends through voice chats, games, and real, authentic conversations
Eaze – A safe space to explore emotional well-being via community-driven support
AstroLokal – Instant access to trusted astrologers through audio and chat
And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants
Requirements
Script writer-
Strong understanding of storytelling in under 60 seconds
Ability to write sharp, attention-grabbing openings (hook mastery)
Understanding of ad metrics — especially CTR, watch time, and drop-off rates
Ability to write for different platforms (Instagram, YouTube, Facebook) and formats (reels, teasers, ads)
Knowledge of visual language — understanding how copy translates into visuals and what frames grab attention
Ability to simplify messaging and make it relatable
Trend-spotting and adapting content style to current formats
Basic knowledge of transitions, camera shots, and pacing to visualize scripts better
Reads a lot — books, articles, and content from top writers globally — to develop visual literacy and understand narrative depth
Actively watches movies, short films, and ads to gain creative references and recognize what works visually and emotionally
Ability to work with creative prompts for videos and judge content quality during execution
Strong command over two languages minimum — English and their Malayalam language — both written and spoken, to bring cultural nuance and flexibility in writing
Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:
Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
Dostt – Make new friends through voice chats, games, and real, authentic conversations
Eaze – A safe space to explore emotional well-being via community-driven support
AstroLokal – Instant access to trusted astrologers through audio and chat
And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants
Requirements
Script writer-
Strong understanding of storytelling in under 60 seconds
Ability to write sharp, attention-grabbing openings (hook mastery)
Understanding of ad metrics — especially CTR, watch time, and drop-off rates
Ability to write for different platforms (Instagram, YouTube, Facebook) and formats (reels, teasers, ads)
Knowledge of visual language — understanding how copy translates into visuals and what frames grab attention
Ability to simplify messaging and make it relatable
Trend-spotting and adapting content style to current formats
Basic knowledge of transitions, camera shots, and pacing to visualize scripts better
Reads a lot — books, articles, and content from top writers globally — to develop visual literacy and understand narrative depth
Actively watches movies, short films, and ads to gain creative references and recognize what works visually and emotionally
Ability to work with creative prompts for videos and judge content quality during execution
Strong command over two languages minimum — English and their Malayalam language — both written and spoken, to bring cultural nuance and flexibility in writing
💡 Quick Summary
Seeking a career-building opportunity? The Script Writers-Malayalam position is now open for candidates interested in the Content Writer Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Content Writer Jobs is a plus.