Search Engine Marketing Analyst

Job Summary

The candidate must be flexible and able to multitask across a variety of job duties, including:

 Understand and interpret campaign set up instructions shared by client facing teams and execute

them as per company best practices

 Ensuring a comprehensive keyword list is created and keywords mapped to ad groups and

landing pages

 Validate initial campaign bidding, publishers and directory categories

 Ensure ads, keywords and landing pages are in alignment with the focus of the campaign

 Troubleshoot issues impacting campaign performance and communicate with client facing teams

in USA, UK, Australia & New Zealand to clarify and make recommendations

 Meet the daily targets for campaigns reviews and turnaround times for issues highlighted

 Building rapport and developing relationships with client facing teams globally

 Maintain best practices across all digital marketing products: search display & Facebook and

across all countries : USA, CA, UK, AU & NZ

 Give constructive feedback on setup issues found and suggest ways of improvement

 Document the feedback & analyze trends for issues found during campaign review; accordingly

suggest refreshers for product training

 Participate and contribute in calls with global teams, operational team meets & training sessions

Candidates with 4+ years of experience in SEO/SMO/ORM/Social Media Marketing & excellent

communication skills has keen interest in developing his/her career in Search & Display can apply

Working Days: Monday – Friday + 01 Saturday (per month)

General Shift (+.30 am to 6.30 pm)

Key Skills

 Passion for Digital Marketing

 Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience

preferred

 Ability to work as a team player in a target driven work environment meeting deadlines

 Good written and verbal English communication skills

 Attention to detail

 Maturity in giving and taking feedbacks

 Proficiency in MS Excel and MS Word will be an added advantage

Competencies

 Knowledge of Google AdWords (like TextAd, DisplayAd etc).

 Knowledge of PPC campaigns

 Google certification preferred (adwords / analytics)

 Experience in e-commerce , SEO, PPC, Email marketing and social media

 Highly creative with experience of managing campaigns in international geographies

 Experience in backend service operations (preferable online / digital industry