We are looking for an experienced, result-oriented, and highly creative Digital Marketer who can plan, execute, and optimize online marketing campaigns through Google AdWords and Facebook. You will ideate, create, and supervise the end-to-end campaign. The role would be directly responsible for benchmarking the best practices in the digital domain to customize and implement solutions specific to the business context and meet the campaign-specific KPIs.

Desired Candidate Profile

● 2 years plus of experience in paid campaigns with prior experience running digital campaigns on Google Adwords, and Facebook.

● Excellent communication, both verbal and written

● Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients and the leadership team

● Good understanding of consumer behaviour

● Highly creative with excellent analytical abilities

● In-depth knowledge of tools such as Semrush, Adwords, and Google Analytics

● Strong understanding of digital marketing trends, new social media sites, web technologies, changes in algorithms, and best practices

Responsibilities:

● Creating, developing & implementing effective paid search strategies

● Strategize, execute, monitor, and manage campaigns across multiple platforms such as Google Ads & Facebook paid campaigns

● Develop PPC strategies to increase online visibility

● Manage all aspects of Google Ad campaigns

● Provide recommendations and execute strategies for keyword opportunities, Quality Score, campaign structuring Optimization, targeting, display network, and other facets of paid search in accordance with organization goals.

● Analyze and optimize ad campaigns to increase return on investment (ROI)

● Tracking daily, weekly & monthly KPI's to identify opportunities for improvement

● Reporting KPI's to the leadership team regularly through various dashboards

● Collaborate with the content and design team to ensure that Google ads and campaigns are in line with the defined goals

● Staying current with PPC & SEM trends and techniques

Educational Requirements:

● Bachelor's degree in Digital Marketing/ Marketing course from a reputed institute

● Facebook blueprint certification

● Certification in Google Ads

Experience: 2+ years

Salary: Commensurate with skill and experience