SEASONED MARKETING MANAGER (SAAS and Consulting Focus)
Full job description
GENERAL
We are only looking for people who want excellence and desire excellence in their teammates. If this is not your desire, please do not apply. We are considering both full- and part-time roles. Experience with business consulting and/or subscription service highly preferred.
LIFECYCLE & INBOUND MARKETING MANAGER
(Complement to PPC | HubSpot Expert | Organic Growth | Non-Paid Acquisition)
The Lonely Entrepreneur (www.lonelyentrepreneur.com) is looking for a seasoned, proven Lifecycle & Inbound Marketing Manager (employee or consultant) to drive non-paid acquisition and conversion efforts across its B2C offerings:
The Lonely Entrepreneur Learning Community
One-on-One Consulting (Sidekick)
Individual Contributions to the Lonely Entrepreneur Non-Profit
The primary goal of this role is revenue generation from non-paid digital channels (organic, email, lifecycle, content, SEO) and automation of lead nurturing via HubSpot. This position will work hand-in-hand with our existing PPC Specialist, who leads all paid digital acquisition strategies.
We are considering both full-time employees and consultants.
ABOUT THE LONELY ENTREPRENEUR
The Lonely Entrepreneur Learning Community
TLE’s core offering is The Lonely Entrepreneur Learning Community – a SaaS platform that serves as a one-stop shop for much of the knowledge, tools, and support an individual needs to start or grow a business. It gives entrepreneurs multiple ways to get the answers they need including:
Knowledge: 2,000+ learning modules on business and personal issues entrepreneurs face
Tools: 100s of templates (e.g., legal agreements) and reviews of vendors (e.g., CRM)
Ongoing Support & Community: via an online community and group coaching
Funding: exposure to funding opportunities
Vendor Vetting & Deals: vetted vendors and exclusive offers (including some free services)
For more information, visit https://lonelyentrepreneur.com/
Video Overview of the Learning Community and Sidekick: https://youtu.be/4fEH2dJFKpM?si=-T7NXt-wHlQ5pSEE
JOB DESCRIPTION
We’re looking for a Lifecycle & Inbound Marketing Manager who can own and optimize our non-paid acquisition engine, nurture funnel, and marketing automation stack—centered around HubSpot. This person will complement our PPC Specialist by owning everything before, between, and after paid clicks—using content, email, CRM automation, SEO, and lifecycle marketing to drive performance.
TO BE SUCCESSFUL IN THIS ROLE, YOU’LL NEED:
Expertise in HubSpot for marketing automation, CRM segmentation, and lifecycle campaigns
Proven ability to generate and convert leads via email, organic content, nurture sequences, and landing page optimization
Experience with content marketing and SEO that supports top- and mid-funnel growth
Deep understanding of customer journeys and conversion funnels
Strategic thinking with a hands-on execution mindset
Ability to work closely with PPC and cross-functional teams to deliver seamless campaigns
JOB DUTIES & RESPONSIBILITIES
Own and manage HubSpot for email automation, segmentation, lead scoring, lifecycle workflows, and performance dashboards
Develop and manage email nurture campaigns, onboarding journeys, and engagement flows for both SaaS and high-ticket coaching leads
Execute non-paid acquisition strategies including SEO, organic content, partnerships, referral programs, and organic social
Collaborate with the PPC specialist to align messaging, timing, and offers between paid and lifecycle channels
Analyze funnel gaps and lead quality to improve MQL → SQL → customer conversion
Optimize marketing operations and attribution models across channels
Implement strategies to grow organic traffic and build our content engine (blogs, lead magnets, etc.)
Coordinate landing page and website updates for improved performance, messaging, and SEO
Build dashboards and reporting to measure performance across non-paid initiatives
KNOWLEDGE, SKILLS & ABILITIES
Minimum of 5-7 years of B2C digital marketing experience
4+ years of hands-on experience with HubSpot, marketing automation, and email marketing
3+ years of experience managing content marketing, SEO, and organic growth
Strong understanding of digital customer journeys and marketing attribution
Familiarity with WordPress, GA4, A/B testing tools, and UX principles
Ability to strategize and execute independently
Critical thinker, problem solver, and clear communicator
Team player with strong interpersonal and time-management skills
COMPENSATION:
$5K per month for consultants
ABOUT US:
The Lonely Entrepreneur is a one-stop shop for entrepreneurs that helps them turn the struggle into success.
To learn more visit www.lonelyentrepreneur.com
Job Types: Part-time, Contract
Pay: $3,000.00 - $7,000.00 per month
Benefits:
Flexible schedule
Professional development assistance
Schedule:
Monday to Friday
Work Location: Remote