Segment Marketing Expert

Salary:$57,760.00 - $124,170.00

• Job Description:We are seeking a highly skilled Segment Marketing Specialist to join our team. As a key member of our B:C Segment team, you will play a critical role in supporting the strategic needs of assigned lines of businesses (LOB). Your primary responsibilities will include planning and coordinating marketing efforts across channels, driving research to develop a deep understanding of segment behaviors and industry trends, and providing education and strategic consultation to stakeholders and partners.

• Required Skills and Qualifications: To be successful in this role, you will need 5-7 years of progressively more responsible experience in marketing, a Bachelor's degree, and proficiency with Microsoft Office (PowerPoint, Word, Excel). Project management experience and expertise in interpreting KPIs and analytics for strategic decisioning are also essential.